APPENDIX-

Demographic DetailsNAME(Optional)-________________________________________________

AGE-

15-20

21-30

31-45

46 & above

INCOME Less than 20,000 20001 - 35000 35001 - 50000 50001 100000 100000 & above GENDER M F

OCCUPATION- ________________________________________________ Questionnaire 1. Do you take any frozen food product? a. ( ) Yes b.( ) No 2. Which frozen food product brand do you prefer? a. ( ) Mccain b. ( ) Sumeru c.( ) Al kabeer d.( ) Go veg e. ( ) Any other 3. What is your quantity of purchase for a month? A .( ) 175 gm b .( )450 gm C .( ) 750gm d .( ) More than 1 kg 4. How do you prefer your frozen food product? a. ( ) Hot b. ( ) Moderate

How do you find the taste? a.( ) Good b. ( ) Best c.( ) Better d.( ) Satisfactory

6. From where do you purchase your frozen food product? a.( ) Retailer b.( ) Wholesaler c.( ) Distributor d. ( ) Others 7. Which brand gives you more margin? A. McCain B. Godrej yummiez C. Sumeru D. Al Kabeer E. Himalayan Veg

8. What is the availability of product? a.( ) Regular b. ( ) Irregular c.( ) Not available at all

9. How do you come to know about the product? a.( ) Television b.( ) News Paper c.( ) Magazine d.( ) Family and Friends e.( ) Display at retail outlet f.( ) Any other

10. How do you find the advertisement of the company for production of product? a.( ) Good b.( ) Better c.( ) Best d.( ) Satisfactory

11. Are you influenced by advertisement? a.( ) Yes b.( ) No

12. What is the general quantity that you take in a frozen food product? a. ( ) 175 gm b.( ) 450gm c.( ) 750gm d. ( ) any other

13. What improvement do you want? a.( ) Reduction in price b.( ) Attractive Packing c.( ) Change in Taste d.( ) None

14. Are you satisfied with Mccain food product? a.( ) Yes b.( ) No

15. Which Brand do you think is the Competitor of the Mccain food products? A. Godrej yummiez B. Sumeru C. Al Kabeer D. Himalayan Veg 16.what is the satisfaction level of using mccain food product? a. Highly satisfied b. satisfied c. Not satisfied