RAMAN MBA-2nd Year

Samsung was founded by Lee Byung-chul in 1938 as a trading company Samsung has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA networks. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry.

Company

Revenue FY 2009-10 ( Rs Cr)

Revenue FY 2010-11(Rs Cr)

Growth Percentage

Market share

Nokia Samsung Micromax

12900 4700 1602

12929 5720 2289

0.2 21.7 42.9

39 17.2 6.9

Blackberr y
LG Gfive Karbon Spice Max

1210
1600 755 800 1040 514

1950
1834 1326 1004 920 745

61.2
14.6 75 25 -11.5 44.9

5.9
5.5 6. 4 5.3 2.8 2.2

1997 Turnaround: Cut a third of workforce, cut debt Sold and spun off divisions Set firewalls to other Samsung Divisions New business proposition: profits Streamlined inventories Diversification

New Economy: Exodus of engineers and managers to startups Top 4 conglomerates: $1.2B in startups (Samsung: $520M)

Stakes of up to 29.9% in 80+ startups

Startups benefit from links to global networks and financial expertise You simply cant survive without adapting to the fast-changing Internet era, and one solution is linking up with startups