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  • Marketing Strategies of A Globally Acclaimed REAL ESTATE COMPANY. Background

    Transféré par

    evk87
    14 vues2 pages
    Mr. Donald Trump wanted to carry on his family's real estate legacy. During his first 5 years, he spent time researching the field and creating an action plan. This included various marketing expenditures totaling around $500,000 but generated no revenue. However, through market segmentation targeting students and young professionals, understanding their needs, and shifting from a selling to marketing focus, he was able to successfully implement his plan and prove himself in the industry.

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    Trump Stuff

    Titre original

    Trump Story

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    © Attribution Non-Commercial (BY-NC)

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    Mr. Donald Trump wanted to carry on his family's real estate legacy. During his first 5 years, he spent time researching the field and creating an action plan. This included various marketing expenditures totaling around $500,000 but generated no revenue. However, through market segmentation targeting students and young professionals, understanding their needs, and shifting from a selling to marketing focus, he was able to successfully implement his plan and prove himself in the industry.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    14 vues2 pages

    Marketing Strategies of A Globally Acclaimed REAL ESTATE COMPANY. Background

    Transféré par

    evk87
    Mr. Donald Trump wanted to carry on his family's real estate legacy. During his first 5 years, he spent time researching the field and creating an action plan. This included various marketing expenditures totaling around $500,000 but generated no revenue. However, through market segmentation targeting students and young professionals, understanding their needs, and shifting from a selling to marketing focus, he was able to successfully implement his plan and prove himself in the industry.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 2

    Marketing Strategies of a Globally acclaimed REAL ESTATE COMPANY.

    Background United States of America (1970) The entire case is based in USA, timelined at 1970. This period was predominantly similar to what India is today in terms of real estate. Family Legacy The Legacy of the TRUMP family was all over the industry, with its business spanning across almost every priority sector of USA. Mr.Donald Trump, Wharton graduate wanted to carry forward to family legacy, but chose real estate as a business to excel. Test to prove himself (5 years).

    What did Mr.PUT do in those 5 years ? Initial - 6 Months. In-depth Research about the field and the organisation He hired a team of consultants who dissected the organisation in its raw form and suggested many changes. But Mr.Trump was enlightened by a college research, which induced a light bulb moment in his real estate career. Created an action plan. Next - 18 Months. Implementation. Fathers surprise audit. Fathers fury.

    Action PLAN: (Official) Job Expo USD $35,000. Signature Collection USD $ 2,00,000 . Golf Club House USD $ 1,20,000. Welfare Association with University USD $ 50,000. Greasy relationship with: o o Top brass of BANKS. USD $ XX,XXX. Female Associates of TOP companies in New York. USD $ XX,XXX.

    End of Year TWO, Fathers visit Close to Half a Million spent, ZERO REVENUE. Father seems to be RIGHT. But, Mr.Trump talked his way out. End of YEAR No.2 Half a million spent ZERO Sales.

    Implementation PLAN

    Connect the DOTS Segmentation. o Mr.Trump segmented the market and decided that there is untapped demand in the student and young professional community. No one was willing to enter in to this segment as it was highly volatile and lacked guarantee. o Targeted the market, as there virtually no competition who were gazing at this target group. Need o Mr. Trump served the need of an ecosystem (mentioned above), and serving their needs he managed to create profits. Quantum Leap (From Selling to Marketing) o Mr.Trump understood that the point of inflection was just due the corner of USAs real estate market. There was a need of shift from selling to marketing concept. He achieved the quantum leap by anticipating the needs of the target group.

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