Scribd Logo
Importer

Bienvenue sur Scribd !

  • Geographic Segmentation - Demographic Segmentation - Psychographic Segmentation

    Transféré par

    Sai Vasudevan
    241 vues6 pages
    Tata Motors segmented the market for its Tata Nano car by geography, demographics, and psychographics. It targeted 18-24 year olds at 18.2% and 25-54 year olds at 40.4%, pursuing a full market coverage strategy. Competitors for the Nano included the Bajaj RE60, Renault + Nissan, Maruti Alto, Maruti 800, and Hyundai EON. Tata Motors planned overseas expansion of the Nano to cities like Brussels and Los Angeles as well as growth in semi-urban domestic markets at an expected 12% rate.

    Description originale:

    Segmentation, Targeting and Positioning of Tata Nano

    Titre original

    Future of Tata Nano

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Formats disponibles

    PPTX, PDF, TXT ou lisez en ligne sur Scribd

    Avez-vous trouvé ce document utile ?

    Ce contenu est-il inapproprié ?

    Signaler ce document
    Tata Motors segmented the market for its Tata Nano car by geography, demographics, and psychographics. It targeted 18-24 year olds at 18.2% and 25-54 year olds at 40.4%, pursuing a full market coverage strategy. Competitors for the Nano included the Bajaj RE60, Renault + Nissan, Maruti Alto, Maruti 800, and Hyundai EON. Tata Motors planned overseas expansion of the Nano to cities like Brussels and Los Angeles as well as growth in semi-urban domestic markets at an expected 12% rate.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    241 vues6 pages

    Geographic Segmentation - Demographic Segmentation - Psychographic Segmentation

    Transféré par

    Sai Vasudevan
    Tata Motors segmented the market for its Tata Nano car by geography, demographics, and psychographics. It targeted 18-24 year olds at 18.2% and 25-54 year olds at 40.4%, pursuing a full market coverage strategy. Competitors for the Nano included the Bajaj RE60, Renault + Nissan, Maruti Alto, Maruti 800, and Hyundai EON. Tata Motors planned overseas expansion of the Nano to cities like Brussels and Los Angeles as well as growth in semi-urban domestic markets at an expected 12% rate.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 6

    Segmentation

    Geographic segmentation
    Urban Rural

    Demographic Segmentation
    Age Family Size

    Psychographic Segmentation
    Personality

    Target Group
    Age 18-24 Tata Nano 18.2% Age 25-54 40.4% Above 55 Senior Citizens

    Target Market Strategy opted by Tata Motors


    Full Market Coverage

    M1 P1 P2 P3

    M2

    M3

    P E R F O R M A N C E

    Competitor Analysis
    Bajaj RE60 Rs. 1,30,000 1,40,000

    Renault + Nissan
    Maruti Alto Rs 3.44 to 3.58 lakh

    Maruti 800 Rs 2.26 2.51 * lakh

    Hyundai EON Rs 2.90 3.94 * lakh

    Expansion & Growth


    Oversea expansion as smart city car: (Brussels, Belgium; Antwerp, Netherlands; Los Angeles, US; Milan, Italy.) Semi urban area (Domestic market) Growth rate will expected 12%

    Vous aimerez peut-être aussi