Company background

Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile manufacture in South Asia Maruti Suzuki India Limited (/maruti suzuki/), commonly referred to as Maruti and formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 About 35% of all cars sold in India are made by Maruti. The company is 54.2% owned by the Japanese multinational Suzuki Motor Corporation per cent of Maruti Suzuki. The rest is owned by public and financial institutions.

 The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. It was the first company in India to mass-produce and sell more than a million cars. Maruti 800 till 2004, was the India's largest selling compact car ever since it was launched in 1983.

PRODUCTS
Maruti 800 Maruti Alto Maruti Grand Vitara XL-7 Maruti Gypsy King Maruti Omni Maruti Suzuki SX4 Maruti Swift Maruti Versa Maruti Vitara Maruti Wagon-R Maruti Zen

Joint venture
Relationship between the Government of India under the United Front (India) coalition and Suzuki Motor Corporation over the joint venture was a point of heated debate in the Indian media till Suzuki Motor Corporation gained the controlling stake. The success of the joint venture led Suzuki to increase its equity from 26% to 40% in 1987, and further to 50% in 1992. In 1982 both the venture partners had entered into an agreement to nominate their candidate for the post of Managing Director and every Managing Director will have a tenure of five years.

Competitors Analysis
Year 2011 Maruti Suzuki Hyundai Motor Ind. Tata Motors Ford Volkswagen General motors Skoda Unit Sales in Compact Segment 21185 18908 8748 5608 3486 2270 1556
Hyundai Verna Volkswagen Vento Maruti Suzuki sx4 Honda City Fiat Linea

Sales of Mid Size Sedans

4357 2403 2702 1828 845

Nissan

1303

Future plans
Maruti to show new products at 2014 Auto Expo; small cars and SUVs in the pipeline Fourth assembly plant will be scaled up to produce 3,00,000 cars a year by 2020. Maruti Suzuki New Launches lined up in 2013 & 2014

 http://www.slideshare.net/sanjaysan1/maruti -suzuki-strategic-management12583528?from_search=29 http://www.indiainfoline.com/Markets/Comp any/Background/Company-Profile/MarutiSuzuki-India-Ltd/532500

Achievements/ recognition: The company takes great pride in sharing that customers have rated Maruti Suzuki first once again in Customer Satisfaction Survey conducted by independent body, J.D.Power Asia Pacific. It is 9th time in a row. Maruti Suzuki wins 'Golden Peacock Eco-Innovation Award' Maruti Suzuki Ranks Highest in Automotive Customer Satisfaction in India For Ninth Consecutive Year. Maruti Suzuki becomes the first Indian car company to export half a million cars Other Accolades During 2009-10, the company, its products and services received reputed awards and accolades instituted by independent expert groups, media houses and research agencies. These Include Rated as No. 1 in J D Power Sales Satisfaction Index Hatchback of the year - Ritz by Autocar Car of the year - Ritz by Business Motoring Manufacturer of the year by CNBC Overdrive Ranked third amongst global car companies in the World's Most Reputed Company Survey 2009 National Award for Excellence in Corporate Governance by ICSI