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Proposed Phased Roadmap Strategy

Dec Jan Feb March

W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4

SEO Friendly Ready for More


Phase 1 version 1.1 & Cleaned Up Partners & Advertising compelling,
SEO Focus differentiated
and sticky site

Phase 2 version 1.2


SEO Basics Comprehensive Cleanup
Critical Fixes

Phase 3 version 2.0


Redesign
Phase 4 version 2.1
New Site Copy
Sales/Marketing Focus
Select Pages UI Cleanup
Streamline Registration Process
Phase 5 version 2.2
Messaging Rotators
Sponsored Contests Richer Site Experience
Jonathan Video
New Site Navigation
Partner Program
Redesign of Select Pages
“For Posterity” Blog Button
Redesign Homepage Podcasts
Advertising Ready New Editorial Processes
WYT Widget
Sponsorship Ready Newsletter
Improved Site Analytics
Partners Page SEO 2.0
WYT Facebook App

Ongoing Maintenance

Avenue A/Razorfish Proprietary and Confidential P1

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