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Na-shakar
A CHAIN OF RETAIL OUTLET FOR SUGAR-
FREE & HEALTHCARE FOOD PRODUCTS
 Scope for sugar-free
• No: of diabetic patients-32m
– As per WHO report 2000

• Expected No: of diabetic patients by 2030-80m

• 16% of Chennai population with diabetes
– According to Dr.V. Mohan ,MDRF

• Growing health conscious population

 BUSINESS OVERVIEW
• Vision
– A breed apart

• Mission
– To provide world’s finest sugar free and health care food
products at affordable prices under one roof

• Keys to success
– Pioneers – Supported by market demand

• Business model
• Retail chain model
MARKETING PLAN
 Market Analysis

1. Middle income & Diabetics ,

above Heart patients and
2. Chennai resident Health conscious
3. Age group:13-75 people

Specialized outlet
for Sugar free and
healthcare food
products
Our offerings
Tangibility
Marketing mix
Guarante
of our ed
products pricing

MSP PR,MEDIA
ADs,
others

Experts Neigh
manageme bo
d loca rhoo
nt lities
SWOT ANALYSIS
 competitor ANALYSIS

Specialized NA-SHAKAR1. Pharmacies

Sugar-free 2. Other retail
product outlets
category
 START UP PLAN
Financials:
• Source of finance:
– Promoter's contribution-45 lacs for the
chain
– Long term loans-70.5lacs/store
– Short term-5.5lacs/store
•Startup expenses:
−Startup assets -65.5 lacs/store
−Startup expenses-12.78 lacs/store
 Break-even analysis
• For our break-even analysis we have chosen Rs.
100/- t o represent average revenue per unit .

• Est im at ed m ont hly average variable cost Rs.

60/-

• Est im at ed m ont hly average fixed cost Rs.

235,750/- per st ore

• Mont hly Revenue Break-Even Rs. 589,400/- per

st ore

• Mont hly Unit s Break-Even 5894 Unit s per st ore

Profit and loss
Cash-flow
Debt repayment
 CONTINGENCY PLANNING
• Supplier -- dual supplier model
• Stability –periodic laboratory testing
consistency method
• Supply –demand mismatch - periodic
market trend analysis
• Others- Insurance
THANK YOU