National University of Modern Languages Department of Management Sciences Regional Campus Lahore

Finding the Right Customers

Presented to our Respected Sir Prof. Rana Asghar
Presented By:
Farrukh Javed Omar Ijaz

Zia ur Rehman
Rana Zeeshan Hafeez

 INTRODUCTION

Creating a Customer Profile

Using Market Place Information

 Using Relationship Information

`Using Calculated Information

Knowing your customers

 Getting down and dirty with the data

Determining a customer profile

Enhancing profile coverage

Appending missing data Managing quality

 Segmenting customers
Information based relationship Definition

Personalization

 Defining segmentation strategy

Customer profile Customer value Grouping customers by profile characteristics

 Targeting customers Definition

Understanding the tools Scoring Recency, frequency, monetary (RFM) Value Lifetime value (LTV) Data mining Return on investment (ROI)