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Simplot, founder
of his namesake
company, who
introduced the world
to frozen french fries,
died at his home in
Boise, Idaho, May 25,
at the age of 99. His
was an all-American
"rags to riches" story
of a farm boy who seizing opportunities others overlooked
grew up in a log cabin
before striking out on
his own to create an
empire of businesses
employing 10,000
people.
Simplot was ranked
the 89th richest
American in Forbes
magazine's 2007 list
($3.6 billion). He
accomplished that,
Forbes said, by
seizing opportunities Project report prepared by::Issam El Baba industrial consultant
others overlooked,
then perceiving how
one success could
lead logically to the
next.
Situation and Outlook for
After Poland—Romania
Frozen French Fries
occupies the second
place in terms of potato
acreage and total
production.
Romania cartof
• In the United States, the world’s fourth- Yield per hectare (in tones)
largest producer of potatoes, per capita in 2006
consumption exceeds 54 kg of potatoes
per year – steamed, baked, sautéed, fried, 16,4240,6310,9514,3617,19
mashed, scalloped, stuffed, and raw
Romania is one • South Africa has an advanced seed potato industry and a thriving potato processing industry
which produces mainly frozen French fries and crisps
of the few
• In Rwanda, potatoes are one of the staples of food security: consumption is very high (124 kg
European per capita), making it the country’s second-largest food crop and the second most important
source of calories after cassava
countries
whose potato • China is the world’s leading potato producer (70.3 million tonnes in 2006, which is more than
20 percent of global output). Potatoes are both a food staple and a source of income,
output is particularly for farmers in mountainous areas with less-fertile soils
increasing: per-
• Potatoes were introduced to India in the late 16th century. While it is not a food staple there, it
capita is a cash crop that generates significant income. India is now the world’s third largest potato
producer (24 million tonnes in 2006)
consumption
has more than • In Bangladesh potatoes are a winter crop. In 2006 the potato harvest was 4 million tones – 12
doubled since times the 1961 harvest – making Bangladesh the fifth-largest producer in Asia
1990
• During most of the 20th century, Europe led the world in potato output. Asia has since
assumed this role, but seven European countries are still among the leading global producers
(Russia is ranked second)
• Europe has the highest potato consumption in the world (nearly 100 kg per capita per year).
Belarus takes the honors with 340 kg per capita – nearly one kilo per day
• Romania is one of the few European countries whose potato output is increasing: per-capita
consumption has more than doubled since 1990, and Romanian researchers are studying the
potential use of potatoes as a source of ethanol for fuel
Bars/ pubs
Significant quantities are used in bar and pubs with the drinks. This is
also growing at appreciable rate of 15%. With relaxation in the licensing
policy for bare and pubs in most of the states and increasing
consumption of beer, the sale in this segment would increase at a fast
rate.
Retail sales
Frozen French Fries are also sold in retail outlets, like frozen
vegetables and meat products from the refrigerated outlets. The
present share of this is 5%. With changing retail formats,
Shopping malls and super markets becoming popular giving better
visibility to such products hen by increasing sale.
Presently, the 90% need of domestic market is catered by imported
frozen fries and remaining is manufactured in country In the year 1999,
the imports were approximately 400 tons, which will grow to an
estimated level of over 3000 tons in the coming years. This shows a
rapid upward trend in the consumption of French-Fries in Romania,
which is getting boost with the expansion of fast food chains.
The main companies from which French fries, required for domestic
market, is being imported are:
Lamb Weston : 1000 MT/Annum
Aviko : 250 MT/Annum
McCain 1200 MT/Annum
McDonalds : 500 MT/Annum (Direct from McCain)
In the country, the institutional sales of fries accounts for more than
90% of the market, as French fries is an important product on the
menu of quick service outlets. 85% of French fries sold are consumed
within the premises, while 15% are sold in packed form. The trend,
however, is changing towards packed products for consumption at
home.
Project report prepared by: Issam El Baba industrial consultant
Project description
• 1.5.1 Support Infrastructure
• The major support infrastructure required for
establishment of potato processing facility is
establishment of small collection centers in
each of the district along with transport vehicles
in the season. It is also suggested that the
company should go for contract farming of
potato to produce specifically process able
varieties .
Peeling
From the drum washer, the product is collected in a screw conveyor to
bring the product to the peeler.
Peeling is done through steam peeler, in this method the peel loses are
less than with abrasive peeling.
In steam peeling method, potatoes are brought under pressure by
means of steam and by means of steam heat; the outer layer of the
product is heated above atmospheric boiling temperature. Then the
pressure is released rapidly, so the potato cell moisture starts boiling
and rubs the cell wall. The skin will hang loose around the tuber.
In the dry brush machine this loose skin is brushed away. The dry
removal gives relative dry peel waste, which is directly usable as cattle
feed.
To clean the last starch dirt form potatoes, an after washer is used
followed by an inspection belt for manual inspection belt fro manual
inspection.
• Behind the cutter the thin side-pieces (silvers) and the too short
pieces (nubbins) are removed from the product flow by means
of a roller silver remover and a vibratory nubbin grader. The
sequence of these two machines depends mostly on the
combination with the cutting equipment.
• Over the silver remover a spray bar for fresh water is mounted
to remove free starch from the product, which has come free
by cutting through the potato cells.
• The last check of the product is done manually or through
optical sorters.
• An inclined belt elevator brings the product to the blancher.
The most common actual blanching process is to blanch short
in hot water, followed by long time in less hot water.
Drying
• The high quality demands equal color of the stick and
prevention of after cooking darkening. To achieve this product
should be dipped for 45-60 seconds in hot (80°C) solution.
• The product is de-watered as much as possible and divided
over the width of the dryer belt.
• The dryer has to remove a certain amount of the water from
the product to improve crispiness of the stick and shorter frying
times. The drying takes place on a two-belt system with as well
as hot upward airflow as a
• downward airflow alternating. By a tipping over from one belt to
the other belt the equal;
• drying is achieved. The maximal weight removal is 20%.
• Nevertheless, the product needs time to equilibrate (10
minutes) its internal moisture prior to frying.
الطاقة
االنتاجية
Project report prepared by: Issam El Baba industrial consultant
The plant from A to Z
Truck dumping & hydro-
unloading
Gentle-Flo potato storage
Potato pumping
bins & debris
removal
Slicer Feeders
Dirt removal,sizing,crate
filing
Crate dumping, metering,
Continuous or batch
de-stoning Transfer Conveyors
Inspection/trim
peeling
conveyors
Heat
Pollution
recovery
Controls
systems
Heat
Singulating
Slicer
exchangers
service
feedplatforms
systems
Air
Slice
sweep
washers
waterand
removal
Oil filtration systems
conditioners
Potato Fryers
Control systems
Freezing tunnel
Inshida weighters
Land development
Building
Production Block
2.575.000$
Storage Block
Miscellaneous 206.000$
Fixed Assets
Furniture and Fixture 25.000$ 25.000$
TOTAL 108.000$
PARTICULARS NO.
MANAGER-ADMN & OPRN 3
MANAGER-ACCOUNTS & MARKETING 4
EXECUTIVES 2
PRODUCTION 2
ASTT MGR-QUALITY 1
SHIFT SUPERVISOR 2
REF. ENGINEER/SUPERVISOR 2
MAINTENANCE SUPERVISOR 2
WORKERS 6
SKILLED WORKERS 3
TOTAL 26
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