NATIONAL FOODS

STRENGHTS-S WEAKNESSES1. Broad product line W based on 1. Fruitily not convenience while successful retaining traditional 2. *Little taste emergence on 2. Broad market social media coverage locally 3. Rising raw and internationally material cost is 3. Manufacturing being absorbed competences (stateby the company of-art technology) 4. Strong brand positioning 5. Cost effective programs were implemented 6. Appropriate organizational structure with visionary and effective leadership 7. Well-built and updated marketing strategies and sustained strategic focus 8. CSR 9. Strategies and

decisions are in accordance with the mission and vision statements 10. Relevant certifications make the brand stronger OPPORTUNITIESO 1. Expanding into foreign markets 2. entering into related business 3. potential in food business 4. *use of social media to promote the brands 5. Rural areas, export, Indian market and innovative new products SO STRATEGIES 1. Launching of frozen foods in Pakistan (O2, S4, S1) 2. Export Halal food all around the globe (O1, S4) 3. Launching of ice creams or ice cream powder in Pakistan (O4, O3. O2, S4, S3) 4. Establish more manufacturing plants in different areas of Pakistan WO STRATEGIES 1. Massive marketing of Fruitily and high level of availability of brand ( W1,W2,O4) 2. more capacity of National spices at lower profits (W3, O5) 3. Introduction of more brands in spices. (W2.W3,O4,O3

(O2, O3, S3) 5. It can start its own franchises selling nationals products (S1,S4,O2) 6. Start sponsoring international TV programs: MC India, Australia (S2, S7, S10, O5) THREATS-T 4. ST WT 1. New entrants with STRATEGIES STRATEGIES strong financial 5. Brands at 1. Reduction in standing comparatively margins to 2. No barriers to lower prices than flattened the entry other brands competitors 3. Government (T1,T2,T3,S2, (T4,T1.W3). legislation S5) 2. Taxation issues 4. Shan strong 6. Improved supply to be taken by competitor chain and the government. 5. Poor logistics in distribution of the country. national brands 6. High taxation. ( T5, T1, S2) 7. Maintain the effectiveness and

efficiency in the quality of all the brands of national. (T4,T1.S1)