The frist M of advertising

BY IMRAN KAROLIA 53 SYBMS

What is advertising
Advertising is a form

of communication for marketing and used to encourage or persuadean audience to continue or take some new action. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such asnewspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

5 Ms of advertising
1)Mission
a)Informative b)Reminder c)Persuasive

2)Money 3)Message 4)Media 5)Messurement

1)Mission:
This refers to the purpose/objective behind

advertising. The objectives behind advertising are varied in character. They include sales promotion, information and guidance to consumers, developing brand loyalty, market goodwill, facing market competition effectively, making the products popular/successful and introduction of a new product.

Informative advertising
Informative advertising is the delivery of advertising

messages through mass media with the intent of informing a target market about the benefits offered by a new product or innovation. This is one of the three common general objectives companies can have with advertising

Reminder
Brief messages designed chiefly to keep a product in

the mind of the consumer once the product is already familiar. Reminder advertising usually follows an extensive advertising campaign, and therefore does not elaborate on the reasons to buy the product.

Persuasive
With persuasive advertising, the assumption is that

the consumer already understands the basic nature of the product, but needs to be convinced of the desirability and the benefits that set a particular product apart from the competition.