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The production manager (I think) from Whitakers called me back later day.
He said Whitakers doesn’t have Fair Trade certification because to achieve it they would have to source all
their ingredients from Fair Trade certified suppliers. He used the example of sugar which Whitakers
currently sources from Australia, where labour laws are sufficient to ensure that workers and suppliers are
guaranteed fair pay. If they were to shift to Fair Trade certified chocolate they would need to source their
products from Costa Rica or somewhere similarly distant.
He told me that Whitakers sources its cocoa from Ghana and is part of several initiatives that claim to aim
towards fair trade practices in cocoa production.
These include:
International Cocoa Initiative which is an industry funded group which includes some of the world’s
largest food multinationals and all the major chocolate producers. From their website:
The ICI is governed by a foundation board and its work is implemented and supervised by a secretariat based in
Geneva, Switzerland. The ICI is primarily funded by contributions from cocoa industry board members; however the
decisions on programme direction and emphasis are made by the board as a whole.
World Cocoa Foundation. Graduates of WCF-supported farmer field schools report income
improvements of 22–55 percent or more, through improved cultivation and marketing practices.