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CONTENTS Introduction ..4 Myths & Clichs ...5 - 6 10 Things Girls Hate Men Wearing 7 - 8 How to find out what girls want YOU to wear RIGHT NOW ........9 The 3 Golden Rules to Dressing Like a Man........10 How to use the 3 Golden Rules......11 - 13 4 Outfits that use the Golden Rules.......14 What Makes a Good Fit?.........15 Mens Body Types.........16 - 17 Your Body Type.........18 - 22 Your Personal Style .....23 - 24 Dressing for the Occasion........25 What to Wear - Day Time, Night Time, Lunch dates & after work dates........26 -30 Dress Your Age......31 - 32 How to Dress in your 20s with Look Book........33 - 36 How to Dress in your 30s with Look Book....37 - 40 How to Dress in your 40s with Look Book....41 - 43 How to Dress in your 50s and over with Look Book....44 - 47 10 Garments You need for your perfect capsule wardrobe....48 - 51 A real life example of clients I have styled.....52 Roundup......53 Further Help....54 - 55
Daniel Johnson
KEZIAS THOUGHTS: I ALWAYS BELIEVE A MAN SHOULD EITHER WEAR AN EXPENSIVE WATCH, OR A VERY CHEAP AND FUNKY ONE. GUYS WHO BUY CHEAP WATCHES THAT ARE DESPERATELY TRYING TO LOOK EXPENSIVE COME ACROSS AS JUST THAT: DESPERATE. SO IF YOU DONT HAVE THE MONEY, THEN GET YOURSELF ONE OF THOSE FUNKY WATCHES WHICH YES MIGHT LOOK CHEAP, BUT ARE COOL NONE THE LESS, BECAUSE ITS UNAPOLOGETIC AND OFTEN ENCOURAGES THE WOMAN TO ASK QUESTIONS ABOUT IT. CALL IT GEEKY chic.
CONCLUSION: Only if shes a gold digger. TRUTH: This has such a minor level of credibility it
is practically a fairy story. Men buy watches to impress other men, its a token of success, financial pornography and in most cases a large dose of vulgarity slung around the wrist. When I was about 8 years old I got a new watch that did everything, from alarms ringing to launching nuclear missiles at the touch of a button (it was an G.I. Joe watch and I believed the advert). I kept on playing with this watch endlessly and a woman said to me, women dont like a man who plays with his watch, if its so good, you dont need to draw attention to it. That has stuck with me to this day.
TRUTH: Its only true because your shoes should never ever be tatty, worn or scuffed but you knew that already. So long as your shoes are in good condition and they are congruent with the outfit you're wearing, great. Dont stick a pair of converse sneakers with an Armani suit think of the occasion, your age, your personal stylemore on these later.
KEZIAS THOUGHTS: I USUALLY TELL GUYS TO AVOID SNEAKERS/ SPORT SHOES UNLESS THEY HAVE THE WHOLE HIPSTER LOOK GOING ON, IN WHICH CASE AN UBER COOL PAIR OF SNEAKERS OR CONVERSE WILL BE CONGRUENT WITH THEIR GENERAL STYLE. INVESTING IN ONE PAIR OF EXPENSIVE BROWN AND BLACK SMART SHOES WILL BE AN EXTREMELY WISE INVESTMENT. THEY WILL LAST A LONG TIME AND CAN REALLY ADD THAT VITAL FINAL DETAIL TO AN OUTFIT. IS IT TRUE WOMEN ARE OBSESSED WITH THE SHOES MEN WEAR? YES
workmate) how to dress/ take you shopping. CONCLUSION: This is hardly ever true . TRUTH: Girls will tell you to wear things that THEY like, not necessarily what suits you. I can recall many times that guys have come to me with wardrobes picked out for them by ex girlfriends and they are terrible. When most girls find out Im a personal stylist I always get the same response, I could do that. When I ask them to come along with their boyfriends shopping it becomes clear that they are hopeless and just love the idea of personal shopping as a career. Now Im not saying women dont know about fashion, they do, what Im saying is that there will always be a biased opinion from a girlfriend or a female friend that doesnt necessarily suit you, they will treat you like a mannequin, not a friend.
ILL FITTING CLOTHES. KEZIA: TROUSERS OR JACKETS THAT ARE TOO BIG LOOK TERRIBLE, EQUALLY A JACKET OR A SWEAT SHIRT THAT IS TOO TIGHT LOOKS PRETTY AWFUL TOO. GET MEASURED UP BY A PROFESSIONAL AND DONT RUSH WHEN TRYING ON YOUR CLOTHES AND TAKE THE TIME TO LOOK AT YOURSELF IN THE MIRROR BEFORE PURCHASING CLOTHES. MEN OFTEN TAKE A ROUGH GUESS AT WHAT SIZE THEY ARE, AND THEN BUY ON IMPULSE. BIG MISTAKE THE FEMALE OPINION: WHY CANT GUYS TAKE THE TIME TO TRY ON CLOTHES? IT JUST LOOKS LIKE THEY CANT BE BOTHERED ABOUT THEMSELVES. COLLECTIVE PANEL AGREEMENT BULGING POCKETS KEZIA: AGAIN, IF YOU HAVE STUFF TO CARRY, INVEST IN A STYLISH MANS BAG, RATHER THAN SQUASHING YOUR CELL PHONE, WALLET AND KEYS INTO YOUR POCKETS. IT DRAGS THE CLOTHES DOWN AND LOOKS LIKE YOU HAVE ZERO INTEREST IN YOUR APPEARANCE OR THE FINISHING DETAILS. THE FEMALE OPINION: BULGING POCKETS ARE THE WORST GET A BAG!! - JESS
TOO MUCH JEWELLERY KEZIA: THERE IS NO NEED FOR IT, IT LOOKS VULGAR THE FEMALE OPINION: YOURE NOT MR T. A FEW CORE PIECES WILL DO TO ACCENTUATE YOUR OUTFIT, DO YOU WANNA SCREAM CLASS OR ASS? FAR TOO VAIN AND FEMININE BEKKI
RUCKSACKS OVER SUITS KEZIA: I LIVE IN LONDON, AND IT ALWAYS AMAZES ME TO SEE HOW MANY MEN SABOTAGE A PERFECTLY DECENT SUIT WITH A LARGE RUCKSACK STRADDLED OVER THEIR SHOULDERS. IF YOU HAVE A LAPTOP OR PAPERS TO CARRY, THEN INVEST IN AN ELEGANT BRIEF CASE OR A STYLISH MANS BAG. NO EXUSES ON THIS ONE! THE FEMALE OPINION: OVERGROWN SCHOOL BOY MIXED WITH STUPID TOURIST BACKPACKER - HADASSA LOGOS AND SLOGAN T-SHIRTS KEZIA: ONLY IF YOURE GOING FOR THE STUDENT LOOK THE FEMALE OPINION: MORE OFTEN THAN NOT GUYS DARENT REPEAT WHAT A SLOGAN SAYS ON THEIR T SHIRTS FOR FEAR OF BEING JUDGED. .. HIDE BEHIND YOUR FASHION MUCH?. ... FASHION SHOULD BE AN EXPRESSION OF WHO YOU ARE NOT WHO OR WHAT YOU WANT TO BE. YAWN, GET A VOICE - BEKKI
Now you know what girls HATE. So how do you really find out what women want you to wear? Its really easy. You have two ways to do this. First of all you can go get the clothes that work for YOU either by yourself or with a professional stylist. Just remember if you go by yourself to keep the receipts and dont take off any tags, you may need to return these items to the store if theyre no goof. Or secondly, do some research first using the 4 methods below this will save you time and money. All you have to do now is get a panel of judges together to decide which they like best. Just remember though, opinions are like ass holes, everyone has one, and some people are giant ass holes. So dont take every opinion too seriously.
Facebook the easiest way to find out peoples opinions is to put together an album of your new looks and call the album VOTE FOR YOUR FAVOURITE JUST HIT LIKE. Facebook is really good to gain peoples opinions because if someone doesnt like what youre wearing, they will not hit the LIKE button. If your guy friends start mocking you, then youre probably doing something right and you probably look better than they do. Pintrest Pintrest is a really great resource to find out what girls like a man to wear, but it takes a little bit of detective work. Go to pintrest.com, have a look under the heading Mens Fashion or just do a quick search on the pintrest site. You will find so many different looks on there. The key to finding out what women really like? Well there are 2 brilliant tools to help you here the first is that LOVE IT button its a heart like this You can see who hit that heart symbol by clicking on the people displayed next to it, are they hot girls? If they are, pin it to your own private board. The Second way - you can see who pinned the look, if its a hot girl then hit the re-pin button and save it to your personal collection. You might want to make your new pin board a private board, having a board called looks that hot girls like might be a bit obvious. Take a look at the image of the guy and girl walking this is one of the most re-pinned looks by girls, the title of the image? Perfect Guys Style, if that isnt a clue then I dont know what is.
Fashism.com This really is the place for the fashion Hitlers of this world, but it is a great leveller of peoples opinions. Just like you posted a picture to facebook, post them on fashism.com, its really easy; Post a picture > Ask a Question > Get Advice. Just remember though, the opinions dont come from professionals but this is a good way to get an insight to what people think about your new style. Skype a Stylist If you want a good personal stylist then you should be able to find one on the internet. This is a great way to speak with and get the opinions of a professional stylist without the hefty price tag. See the end of this guide for more info.
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QUICK FACT: THE COLLECTIVE TERM FOR A GROUP OF TAILORS IS A DISGUISERY OF TAILORS. WHY? BECAUSE A MASTER TAILOR KNOWS HOW TO DISGUISE A MANS SHAPE TO LOOK ITS BEST.
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I want you to observe that I have used the same clothing in a lot of the outfits here. This is to show you that even a small budget can go a long way to create different looks. The way that I style men is to give them a classic style with a modern edge, typically by using colour and sticking to the three golden rules. The outfits I have styled here arent going to win any awards for creativity, that was never the idea. Ive put together 4 lo oks that will suit EVERY mans body shape and age range. These four styles will make you look well taken care of, respectable, successful and Alpha without the typical pea-cocking attire. Mix these up with jeans, loafers, cardigans and a vast range of other garments and youve got the foundation for a great and functional wardrobe.
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Trouser/ jeans/ chino hems The hem of a trouser is where it finishes at the ankles. The best place for the hem to finish is half way down the heel of your shoe. This rule applies because it helps the legs to look as long as possible, helping you look taller and this is a mistake that so many men make.
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Always look taller anything slimming and anything that makes your legs look longer Narrow Waist Use garments cleverly to show a narrow waist Wider Shoulders A Clever use of colour and layering helps widen the shoulders.
Heres a great way of demonstrating the three rules not working (Left) and working very well (Right). Read on to find out how you can change from left...to right;
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Why? A Slim build naturally looks taller Slim waist is present in the natural body shape The natural body shape lacks wide shoulders
Any Styling needed? No, enhance existing features Ensure clothing is close fitting around the waist Yes See Styling tips.
Styling Tips Using the information from above, we need to enhance and draw attention to the slim waist and the slim legs, whilst making the shoulders wider.
Good
Slim fitting trousers/ jeans / chinos in bright noticeable colours this will focus attention on your legs & the height Single Button blazers slims the waist and widens the shoulders Lightweight knitwear if you chose anything too heavy or chunky it would drown your frame Roll Sleeve Shirts adds bulk around the biceps and help create width in the upper body.
Bad
Relaxed or wide fitted blazers, jackets or coats again, these will drown you Chunky knitwear Short sleeve shirts will only serve to make your arms look weaker and smaller. Baggy Jeans you will look swamped in excess fabric
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Why? This depends on the height, however height should be added in almost every situation Some regular shapes do and some dont. Depends on the body shape, but well adress it too.
Any Styling needed? Yes See Styling tips Yes See styling tips Yes See styling tips
Styling Tips We need to stick to the rules as closely as possible to make the attributes of the regular body type stand out as much as possible.
Good
Slim fitting trousers/ jeans / chinos in bright noticeable colours Single or two Button blazers creates a waist and gives shoulders width. Light weight or medium weight knitwear (V-neck jumpers, knit jumpers) Roll Sleeve Shirts with tab fasteners Wear a fit that skims the body and doesnt fit too tight skimming is where the garment doesnt hug the body too tightly.
Bad
Baggy Jeans, boot cut trousers/ jeans these dont give you any shape what so ever Relaxed or wide fitted blazers, jackets or coats will kill the shape of your body. Tight or closely fitted t-shirts these will pick up on attributes we may want to hide. Short sleeves in any garment (shirts, t-shirts) will make the arms look very skinny and weak.
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Why? An adonis could be tall, but the natural body shape adds width, we need to style this accordingly Working out at the gym has resulted in having a slim waist Working out at the gym has resulted in having wide shoulders
Styling Tips We need to add height to balance out a muscular frame, the width created by the muscular arms and chest needs to be well balanced to avoid a gorilla shape. It is also important to show off the work youve done in the gym, but in a subtle way. Good
Regular fit jeans or a slight tapered jean (not skinny) jeans jeans that are too skinny and youll look like an upside down pyramid. Two Button blazers will really enhance the chest and elongate the waist Light weight, close fitting knitwear Short Sleeve T-shirts to show some bicep/ triceps avoid a super low neckline as we learned from the female panel. Roll Sleeve shirts with noticeable patterns such as checks this helps keep attention on the upper body Bad
Skinny jeans or wide fitting jeans will ruin the shape youve worked for Baggy Jumpers, T-shirts, Cardigans, Blazers are all terrible because you will be hiding all the hard work you did in the gym All black clothing will just mask your body shape
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Styling Tips The goal here is to smooth out the contoured shape by balancing the top and bottom half. This can be achieved by using clothing that skims and also adding shape where possible on the torso. Good
Wide fitting jeans such as a boot cut or relaxed fit this will help balance the upper body shape Single Button blazers create shape at the waist and shoulders Lightweight knitwear that skims if lumps and bumps are a problem then clothing that skims carves out a nice line. Button down shirts worn open at the neck A smart casual dress sense casual clothing doesnt create shape easily, always dress with a slight air of smart causal formality, to help create shape. Bad
Skinny, slim or tight jeans/ chinos these will create more width on the upper body Slim fitting upper body garments we need to skim the body not strangle it. Chunky knitwear will only add more weight Short sleeve shirts will make your arms look smaller and your torso wider, not good. Light coloured shoes with dark jeans/ trousers the contrast in colour will make you look wider.
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Styling Tips With most of the weight being carried around the middle, it is important to make the shoulders look wider and to add width around the legs. Both of these things will help to reduce the middle heavy appearance. Good
Regular or boot cut jeans will help balance a heavy middle Dark coloured trousers or jeans with a medium to high rise this will help shape the waist. Patterned Roll sleeve shirts under dark jumpers The pattern will hold the attention of onlookers whilst the dark colour will maintain a slim upper body Two Button Blazers by just fastening the top button then the blazer will skirt off Bad
Skinny or Slim cut Jeans these will add a greater focus a wider middle Tight fitting T-shirts or knitwear this would further highlight a narrow waist against a wide middle Short sleeve shirts the shape of the shirt will not lend itself to the shape of your figure.
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When most of chaps look at images of celebrities in magazines the same old ideas come to mind; It looks great but I couldnt get away with it He gets away with it because hes good looking Youve got to look like a model to wear those clothes Remember those from earlier?? Let me explain why these ideas should not matter to you. When I style a man I dont just throw clothes at him and craft an image that I tore from the page of a magazine, NEVER. As a personal stylist I consider a number of factors that determine how a man should dress. What this does is narrow down the styles that suit a man, that work for him and help his wardrobe function for him. The celebrities you see in magazines have an obligation to look good, just like you do. There are a number of factors that control what they have to wear and how they have to be perceived. Take David Beckham for example, he has had to change his image between the UK, Spain and America. The most noticeable change was when he did the press conference with LA Galaxy see the difference between his UK image (top) and his US image (below).
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When - would I wear this? What - would I wear this with? Who will I be meeting? Where would I be going in this? Why do I need this in my wardrobe?
This is how women think. Have you ever noticed how a woman will pick up 20 items of clothing, try them all on and then put all of them back? Or have you ever wondered why in a womans clothing store there is no real order or organisation, you have tops, jewellery, dresses all over the place? Its because a woman is shopping smart she has ideas buzzing around her head about the outfit and the occasion not just the piece of clothing in front of her face. If you dont put a little consideration into what you're wearing then women will notice and this is why the considering occasion is SO IMPORTANT. On the next page Kezia and I have put together the most common occasions youll find yourself in when youll be meeting women. We also tell you exactly what to wear.
QUICK STORY HOW TO REALLY DRESS FOR TH E OCCASION. ANDERSON AND SHEPPARD ARE A SAVILE ROW TAILORS SHOP AND THEY SELL SUITS THAT START AT 3500 + VAT ($6500 APPROX), SO NOT A CHEA P GARMENT AT ALL. A PAIR OF LONDON TAXI DRIVERS ALWAYS WANTED TO HAVE A SAVILE ROW SUIT EACH, SO THEY DECIDED THAT THEY WOULD GO INTO ANDERSON AND SHEPPARD EVERY COUPLE OF MONTHS AND PAY MONEY INTO AN ACCOUNT UNTIL THEY REACHED THE COST OF A SUIT. NOW THESE TWO GUYS ARE QUITE OLD AND DONT HAVE LONG LEFT , SO YOU MIGHT WONDE R WHY THEY WOULD SPEND SO MUCH MONEY ON A SUIT? WELL, THEY THOUGHT ABOUT THE OCCASION. THESE TWO CAB DRIVERS HAD DRIVEN THE RICH AND FAMOUS AROUND LONDON TO SOME OF TH E WEALTHIEST PARTS OF THE CITY. THEY KNEW THAT BEFORE THEY DIED THAT THEY WOULD LIKE A TOUCH OF THAT WEALTH AND GLAMOUR FOR THEMSELVES. SO THEY PAY FOR THE SUITS WHEN THEY CAN, SO THAT WHEN IT COMES ROUND TO THEIR FUNERAL, THEY HAVE THE PERFECT OUTFIT. HOW WONDERFUL.
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Pick elements of incredibly fashion forward trends in moderation and mix them up with a modern classic wardrobe. Youll make some mistakes of course, but youll also find some hidden gems that work for you. Get rid of logos, trainers and anything that fits loose or baggy. Its time to start thinking a little more mature and get some wardrobe staples nailed down. Keep some of that teenage swagger but with well fitted garments. The way to mix this up well? A well fitted blazer or trench with a moderate scoop neck T-shirt underneath would be a good choice. You need to stop listening to your friends and start thinking for yourself. YOU are your own brand, by experimenting you find out what women find you attractive wearing. Dont be scared if your friends react to you theyre jealous. Jeans should be worn above your butt, not underneath. Uniqlo, Cheap Monday or Levis are great staples for jeans. Dont worry too much about the right colours for your eyes, skin and hair etc, although they can help you should take the chance to play around with brights, lights, patterns, checks and so on. As you get past your 20s you dont have these options so take the chance!
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Heres a great look book for how to dress in your 20s. If you want to keep your look constantly updated then uses these guys as a guide; Douglas Booth / Harry Styles / Zac Efron
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Well cut blazers are a weekend must have. Your budget probably doesnt allow for bespoke garb just yet but the made to measure option is well within your grasp. A classic element should start creeping in to your look, this mainly comes in the form of jeans, blazers and coats lose the trainers. T-shirts need to give way to shirts, even in a casual environment. Dont get me wrong, t-shirts are not a write off but start favouring a shirt when you have the choice. Simplicity less excitement and acid tones, youre someones boss now so they must take you seriously. Block plain colours instead of patterns Your outfit should consist of fewer items. Whereas in the earlier years where accessories and experimenting are all the rage, now its time to pay attention to the finer details. Investment items these are things that will last a life time such as a high quality designer leather belt, leather briefcase and Italian shoes. Start buying these. Smart Casual is your new casual. You need to step it up a bit here; anything that you considered to be smart casual in your 20s should now become your everyday wardrobe staples. Maturity should start creeping into your style. Whereas in your 20s the clean shaven youthful glow rings true, now you can start with a bit of stubble and a much slimmer lined professional silhouette.
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Be the boss. Wearing your own style is now a choice, not what other people tell you to wear so let the clothes do the work for you nicely tailored in the fit and youll look ten times the man you were in your 20s. Add splashes of colour into your look with subtle pocket squares or a loosely tied scarf, this will break up the stuffy and plain image that you dont want to fall into. Avoid the midlife crisis by using the last 20 years as a reference for what works and stick with it. Finer details should really start creeping in now silver cufflinks, that Rolex that youve always had your eye on, now is the time to show subtleties of financial success without exuberant look at me styles.
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Tailored to perfection. All your garments should be altered, or even better, bespoke to you. Its very rare that an off the peg style will fit you perfectly. Loosen up. A casual suit rather than blazers will work well here. Start thinking about cottons and linens instead of wools for the material, youll find it far more comfortable and wearable. Mix the colours. The suit jacket and trousers dont have to match. You can mix them up with a chino or a casual trouser. Leather. The shoes can be a great area to indulge in. You no longer have to worry about trainers, sneakers or plimsolls unless youre working out. Splash a little on good shoes, these will look incredibly rich with trousers and a coloured jacket. Suede. Another great choice for shoes; a suede monk strap or brogue is a great way of adding a twist to the usual leather. Soft textures forget super slick razor sharp suits and focus more on achieving a soft look to your clothes, a mellow yet conscious mix of wool with leather or linen with cotton works very well. Soft, muted colours. Bright colours can contrast heavily with your complexion. If you dont sport a youthful glow then dont contrast too heavily with bright hues. Any colour with an element of grey added helps to soften a colour palette.
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Personal Styling/ Personal Shopping Let me work one-to-one with you and create your perfect personal style, perfect pair of jeans or a total make over? Ive got locations across London or I can travel to see you send me an email and lets have a chat. www.daniel-johnson.com/contact Skype consultations Ive launched the updated version of my Skype consultations just in time for the release of this book. We can work on your wardrobe, hairstyle, glasses or whatever you want help with. www.daniel-johnson.com/contact Personal Style Guide Learn how to dress for your shape with a bespoke guide. The personal style guides that I put together are in printed and electronic form, they detail everything from the best cut of jeans to the colours that suit you best. www.therulesofstyle.com/style-guide-for-men
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Platinum Bootcamp Experience (TWELVE HOURS) Our Aim Is Your Aim - The 12 hour experience is divided between theory and actual infield training.
Kezia and her incredible team of both male instructors and coaches as well a experienced wing girls will work directly with you in all the infield practice sessions that you will be doing on the course. You will have consistent one on one attention and will be provided detailed feedback and advice that will help you achieve REAL results with women. Read More.
The Specialist Advanced workshop (SIX HOURS) This workshop will contain 6 hours of the most ground breaking and advanced techniques that will all be taught by Kezia Noble. There is a maximum of only 4 spaces available for each class. NOTE: If you are a beginner, this class is NOT for you. If however, you feel ready to master the most advanced techniques and skills that will accelerate your current level of success with women to a whole new chapter, then this six hour workshop is for you. Read More.
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Deep Connection DVD Hours of ground breaking techniques that will give you a powerful step by step format which will have you mastering the art of creating deep connection, and hand you one of the most powerful secrets in the seduction community. A man who can master the art of deep connection with a woman, will automatically increase his chances of attracting her dramatically!
The Noble Art of Seduction Have you ever dreamt of becoming an infallible seducer of women? This book tells you everything you need to know, courtesy of the worlds only major female PUA (pick-up artist), Kezia Noble! The Noble Art of Seducing Women is the first and only sure-fire pick-up guide to be written by a woman. It has the potential to transform a lonely man into someone who need never be single again unless, of course, he wants to be
The 10 Hook Lead System Are you sick of running out of things to say to women after the opening line? Running out of things to talk about too soon is one of the most common major sticking points that guys have. The 10 hook lead system is a clear, practical and actually quite a fun way to have great conversations with women. It gives men the ability to transition the opener to a full-blown conversation effortlessly. It serves to display the mans personality to the best of his ability, rather than change his personality or become someone he is not. This DVD will give you hours of invaluable information that will change you game forever, and give you REAL results.
Attraction To Seduction Attraction To Seduction , The Ultimate DVD in seduction. The seduction formula DVD set will give you EVERY skill, technique and method you will ever need to seduce beautiful women.
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