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1. 2. 3. 4. 5. Identify the challenges Lexmark faced regarding information flow How were the information flows provided before and after implementation of the system? Identify the decisions supported by the new system. How can the new system improve customer service? Go to http://www.sas.com/industry/retail/tour/itour_noflash.ht mlsas.com and take the interactive tour of the SAS Retail Intelligence product. Compare it to Oracle Retail (see http://www.oracle.com/applications/retail.html) and Oracle Active Retail Intelligence in particular