GODREJ ADHAR

PRESENTED BY
DEEEVANSHU
SAXENA
& GP
Godrej Aadhaar
Godrej Aadhaar is the India’s first agri service
cum rural retail venture of Godrej Agrovet, an
initiative started to strengthen its age old
relations with the Indian farmers.

Godrej Aadhaar - Khushiyon Ka, Khushhali Ka',

Godrej Aadhaar
The uniqueness of Godrej Aadhaar lies in
their ability to touch the lives of the Indian
farmers, their families and their communities
by offering great value propositions all under
one roof. The large format retail stores under
Godrej Aadhaar mark the beginning of a chain
which shall form the farmer’s Aadhaar for
“Unnati, Ghar Sansar and Gaon”.
RURAL SOLUTION
It is a complete solution provider for the Indian
farmers and provides professional guidance
with an objective to improve productivity,
higher returns and improved cost benefit ratio.
Working model
Each Aadhar outlet services around 20 villages
in its radius. Every Aadhar has a team of
qualified Agronomists who interacts with
farmers on a daily basis and travels to the
villages in the interior to educate them on farm
practices. They ask and advice the farmer on
the site and help them for better productivity.
OUTLETS
Godrej Aadhaar, the agri services cum retail initiative of
Godrej Agrovet Ltd.The first Godrej Aadhaar Centre was
started in December 2003 in Manchar, Pune District.
Godrej Aadhaar Centres have been set up 65 stores
across the country in the states of
q Maharashtra
q Gujarat
q Punjab
q Haryana,
q Andhra Pradesh
q Tamil Nadu
q Orissa
q West Bengal
SERVICES
These centres provide valuable technical guidance,
soil & water testing services.
They also retail quality products of leading
companies.
Aadhaar centres also a facilitate credit to farmers
and provide a platform to sell their produce. ; buy
back of output, crop finance
Supply of agri-inputs and animal feeds
Transfer of information (weather, price, and
demand supply)
Door delivery of products among other things
To farmers, it’s a complete solution under one roof.
SERVICES
ON THE BASIS OF FEED BACK THEY HAVE ALSO DEVELOP
basic food
Grocery
Apparel
footwear to furniture
Kitchenware
home appliances
value-added services including
q banking,
q postal services
q pharmacy
to be made available at these stores to ease the burden of
the entire farmer community
Future
It is planning to set up at least 1,000 stores
across rural India in the next five years.
The company will invest an estimated Rs 750
crore to roll out the retail venture across the
country and is in the process of roping in
corporates to partner in the venture.
The mini petrol pumps for desiel supply
The G.A is collaborated with many Indian
companies to target the untapped market of
India.
TATA
FUTURE GP
APOLLO PHARCY -Aadhaar outlets called Apollo
Aadhaar Pharmacy
Are some of the companies which have joined
hands to make there presence in this market
THANK YOU