S T R A T E G I E S

MARTTILA
An Anti-Defamation League Survey
1200 Interviews + an Oversample of African-Americans and Hispanics
October 13 - October 23, 2011
2
A SUkVL CI AMLkICAN
A11I1UDLS 1CWAkD ILWS IN
AMLkICA
ML1nCDCLCG
Cn behalf of Lhe Anu-uefamauon League, Marmla SLraLegles conducLed a nauonal
Lelephone survey of 1,734 adulLs beLween CcLober 13 and CcLober 23, 2011. 1he base
sample ls 1,200 plus an oversample of 243 Afrlcan Amerlcans, and 227 Plspanlcs,
brlnglng Lhe oversample for boLh communlues Lo 400 each.

lor Lhose quesuons answered by all 1,200 respondenLs, Lhe survey resulLs have a
margln of error of +/- 2.8 percenL. lor many quesuons, Lhe survey used Lhe Lechnlque
of spllL sampllng," a process ln whlch Lhe 1,200 person sample was spllL lnLo Lwo
demographlcally represenLauve samples of 600 respondenLs each. lor Lhose quesuons
LhaL were answered by 600 respondenLs, Lhe survey has a margln of error of +/- 4
percenL. lor Lhose quesuons LhaL were answered by 400 respondenLs, Lhe margln of
error ls +/- 4.9 percenL.

1he purpose of spllL sampllng ln Lhe survey was Lo maxlmlze Lhe number of quesuons
LhaL could be asked, Lo LesL dlerenL hypoLheses abouL an lssue, and Lo LesL Lhe lmpacL
of dlerenL quesuon wordlng.
3
LkLCU1IVL SUMMAk
4
1he Mood of the Country:

1he 2011 AuL survey measurlng anu-Semluc propenslues and lnLolerance was
conducLed durlng a ume when Amerlcans are grlpped wlLh concern abouL Lhelr
economlc well-belng.

Palf of Amerlcans say Lhey are less well o Lhan Lhey were ve years ago.

More Lhan 30 percenL of homeowners say Lhelr home ls worLh less Lhan lL was
before Lhe recesslon began, wlLh 26 percenL saylng Lhelr home ls worLh ! #$% #&''.

1here ls grassrooLs fury aL Wall SLreeL and grassrooLs lack of bellef ln Lhe ablllLy of
our democrauc lnsuLuuons Lo deal wlLh Lhe serlous problems our counLry faces:
Allenauon ls on Lhe upswlng.


LkLCU1IVL SUMMAk
3
Ann-Sem|nc propens|nes: 2011

Anu-Semluc propenslues have ()*+&!'&, slnce 2009,
reachlng LoLals from 2003 and 2007, buL falllng shorL
of Lhose ln 2002, Lhe hlghesL number recorded ln Lhe
pasL decade. uslng Lhe AuL lndex, 13 percenL of
Amerlcans fall ln Lhe mosL anu-Semluc cohorL.

Lducauon remalns a sLrong predlcLor of anu-
Semluc propenslues. 1he mosL well educaLed
Amerlcans are remarkably free of pre[udlclal
vlews, whlle less educaLed Amerlcans are more
llkely Lo hold anu-Semluc vlews.

ercepuons of dlsproporuonaLe !ewlsh power ln
Lhe u.S. conunue Lo domlnaLe Lhe vlews of Lhe
mosL anu-Semluc.

ln Amerlca, 31 percenL belleve !ews are
responslble for Lhe deaLh of ChrlsL, a number LhaL
has remalned sLeady Lhrough Lhe pasL decade.











8emarkably, slnce 1964, approxlmaLely 30
percenL of Amerlcans have conslsLenLly belleved
LhaL !ews are more loyal Lo lsrael Lhan Lo
Amerlca, even Lhough Lhe makeup of Lhe u.S.
populauon has changed dramaucally.

Plspanlcs born ouLslde of Lhe u.S. are slgnlcanLly
more llkely Lhan Plspanlcs born ln Lhe u.S. Lo hold
anu-Semluc vlews.

Anu-Semluc propenslues wlLhln Lhe Afrlcan-
Amerlcan populauon conunue Lo be hlgher Lhan
Lhe general populauon - and remaln sLeady.

1he sLeady growLh of Lhe u.S. Plspanlc populauon
- now aL 13 percenL of Lhe adulL populauon -
means LhaL Plspanlcs, comblned wlLh Afrlcan
Amerlcans (12 percenL), now comprlse 27 percenL
of Lhe Amerlcan populauon, a number LhaL ls sure
Lo grow ln Lhe comlng years. 1hls populauon
lncrease of Lhe mosL anu-Semluc cohorLs also
means LhaL lL wlll be a challenge Lo reduce overall
anu-Semluc LoLals.
6
1nL MCCD CI 1nL
CCUN1k
7
AMLkICANS AkL INCkLASINGL LSSIMIS1IC
A8CU1 1nL DIkLC1ICN CI 1nL CCUN1k.
"Do you fee| that th|ngs |n th|s country are bas|ca||y head|ng |n
the r|ght d|recnon, or do you fee| th|ngs are o on the wrong
track?"
8
kLSIDLN1 C8AMA'S AkCVAL
kA1INGS MA 8L IMkCVING.
"Do you approve or d|sapprove of the way 8arack Cbama |s
hand||ng h|s [ob as pres|dent?"
9
1WICL AS MAN AMLkICANS SA 1nL
AkL WCkSL CII NCW 1nAN IN 2007.
na|f of Amer|cans are worse o when they compare the|r
hnances to hve years ago.
10
CNL-ICUk1n CI nCML CWNLkS SA 1nLIk nCMLS AkL
WCk1n A LC1 LLSS SINCL 1nL kLCLSSICN 8LGAN. ANC1nLk
2S LkCLN1 SA 1nLIk nCMLS AkL WCk1n A LI11LL LLSS.
"Is your home worth more or |ess now than |t was before
the recess|on began, or |s |t about the same?"
11
AMLkICANS AkL IUkICUS A1 WALL S1kLL1 AND 1nL
8LLILVL CUk DLMCCkA1IC INS1I1U1ICNS AkL NC
LCNGLk A8LL 1C SCLVL 1nL CnALLLNGLS WL IACL.
"Cur democranc |nsntunons are no |onger
ab|e to so|ve the econom|c cha||enges
confronnng the U.S. because Democrats
and kepub||cans d|sagree so thorough|y."
"Wa|| Street and ma[or bank|ng
|nsntunons |n our country operate |n the|r
own se|hsh |nterest and not |n the |nterest
of the Amer|can economy."
12
A SLNSL CI ALILNA1ICN AMCNG
AMLkICANS IS CN AN USWING.
"1he government doesn't rea||y care about peop|e ||ke me."
13
"1here |s a sma|| group of bus|nessmen and government
|eaders who meet secret|y to make our country's most
|mportant dec|s|ons."
A SLNSL CI ALILNA1ICN AMCNG
AMLkICANS IS CN AN USWING.
AN1I-SLMI1IC kCLNSI1ILS
IN AMLkICA 2011
14
Ann-Sem|nc ropens|nes |n the Un|ted States 1964-2011
IN 1nL AS1 1WC LAkS, AN1I-SLMI1IC kCLNSI1ILS
IN 1nL UNI1LD S1A1LS nAVL INCkLASLD 1C LLVLLS IN
200S AND 2007.
13
AN1I-SLMI1IC kCLNSI1ILS AkL MLASUkLD 8
AN 11-ULS1ICN INDLk, DLVLLCLD 8 ADL
MCkL 1nAN 40 LAkS AGC.
1he AuL lndex lncludes 11 lndex sLaLemenLs, whlch are lncluded randomly wlLhln a
longer llsL. 1hese are used Lo gauge respondenLs' anu-Semluc propenslues.

Cver Lhe years Lhere have been sllghL changes ln Lhe wordlng of Lhe 11 lndex
sLaLemenLs Lo keep Lhem relevanL and conLemporary, buL Lhe baslc sLrucLure of Lhe
lndex has remalned conslsLenL slnce 1992.

16
8espondenLs who agreed wlLh 0-1 of Lhe lndex sLaLemenLs are
consldered Lo be essenna||y free of pre[ud|c|a| amtudes toward Iews.

1hose respondenLs who agreed wlLh 2-S of Lhe lndex sLaLemenLs are
consldered Lo be ne|ther pre[ud|ced nor unpre[ud|ced.

8espondenLs who agreed wlLh 6 or more of Lhe lndex sLaLemenLs are
consldered the most ann-Sem|nc group of Amerlcans and have been
lsolaLed for speclal analysls and demographlc ldenucauon.

MCkL 1nAN 40 LAkS AGC, ADL DLVLLCLD
AN 11-ULS1ICN INDLk 1C MLASUkL AN1I-
SLMI1IC kCLNSI1ILS.
Ann-Sem|nc Index:
- !ews suck LogeLher more Lhan oLher Amerlcans.
- !ews always llke Lo be aL Lhe head of Lhlngs.
- !ews are more loyal Lo lsrael Lhan Amerlca.
- !ews have Loo much power ln Lhe u.S. Loday.
- !ews have Loo much conLrol and lnuence on
Wall SLreeL.
- !ews have Loo much power ln Lhe buslness
world.
- !ews have a loL of lrrlLaung faulLs.
- !ews are more wllllng Lhan oLhers Lo use shady
pracuces Lo geL whaL Lhey wanL.
- !ewlsh buslness people are so shrewd LhaL
oLhers don'L have a falr chance aL compeuuon.
- !ews don'L care whaL happens Lo anyone buL
Lhelr own klnd.
- !ews are (noL) [usL as honesL as oLher buslness
people.
Cverv|ew of ADL's Ann-Sem|nc Index:
lndex sLaLemenLs are lncluded randomly
wlLhln a longer llsL of posluve and negauve
sLaLemenLs abouL !ews. 1hese sLaLemenLs
are lnLroduced Lo respondenLs as follows:

now, l am golng Lo read you a llsL of
sLaLemenLs abouL !ews, lncludlng several
LhaL were made many years ago. lor each
one, please Lell me wheLher you Lhlnk LhaL
sLaLemenL ls probably Lrue or probably
false.
17
1nL ADL INDLk CA1LGCkI2LS AMLkICANS 8ASLD
CN nCW MAN INDLk ULS1ICNS 1nL
1nCUGn1 WLkL "kC8A8L 1kUL."
0-1 kange: 1hose essenna||y free of ann-Sem|nc v|ews
2-S kange: 1hose ne|ther pre[ud|ced or unpre[ud|ced
6 + kange: 1hose w|th the most ann-Sem|nc v|ews
18
CCNCLkNS A8CU1 ILWISn CWLk DkIVL
AN1I-SLMI1IC kCLNSI1ILS.
ercentage of the most ann-Sem|nc Amer|cans who sa|d,
"robab|y 1rue."
19
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(''& (''% &**+ &**! &**' &*((
,-- ./01 2-345 67 8/967499 ,-- ./01 2-345 67 :14 ;<=<
>-7:5-? @A?? =:544:
CCNCLkNS A8CU1 ILWISn CWLk AkL
kLVALLN1 AMCNG 1nL MCS1 AN1I-SLMI1IC
ercentage of the most ann-Sem|nc Amer|cans, compared
to the genera| popu|anon who answered, "robab|y 1rue."
!"#
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,-- /012 3-456 78
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,-- /012 3-456 78 ;25
<=>=
?-8;6-@ AB@@ >;655;
,2-:5 42- B8:4565C %D -8 E8C5F G/-8H H5856B@ 3-30@B;7-8
20
SINCL 1964, 30 LkCLN1 CI AMLkICANS nAVL CCNSIS1LN1L
8LLILVLD 1nA1 ILWS AkL MCkL LCAL 1C ISkALL 1nAN 1C
AMLkICA, DLSI1L 1nL CnANGING MAkLU CI 1nL U.S.
CULA1ICN.
!"#
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$()' $((& $((* &""& &""% &""+ &""( &"$$
,-./-01 345 6789 :,.5;7;<8 =.>-:
A large percenLage (82) of
Lhose who fall lnLo Lhe mosL
anu-Semluc caLegory
belleve !ews are more loyal
Lo lsrael.
Cnly 3 of Lhe leasL anu-
Semluc Amerlcans accepL
Lhls asseruon.
ercentage of Amer|cans who be||eve Iews are more |oya|
to Israe| than to Amer|ca, 1964 - 2011
21
A SUkkISING NUM8Lk CI AMLkICANS AGkLL
WI1n SnAkL WCkDLD CkI1ICISMS CI ILWS.
22
ercent of Amer|cans who answered, "robab|y 1rue."
A SUkkISING NUM8Lk CI AMLkICANS AGkLL
WI1n SnAkL WCkDLD CkI1ICISMS CI ILWS.
23
ercent of Amer|cans who answered, "robab|y 1rue."
A SUkkISING NUM8Lk CI AMLkICANS AGkLL
WI1n SnAkL WCkDLD CkI1ICISMS CI ILWS.
24
ercent of Amer|cans who answered, "robab|y 1rue."
!"#
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%&"' %&&! %&&+ !))! !))* !)), !))& !)%%
-./01 2345 36.71 3/8./5 671 .9/ :;/<
=.45 >.83> 1. ?@435> 1A3/ BC54;23
DE.1F 3@ A./5@1 3@ .1A54 67@;/5@@ G5.G>5
A SUkkISING NUM8Lk CI AMLkICANS AGkLL
WI1n SnAkL WCkDLD CkI1ICISMS CI ILWS.
ercent of Amer|cans who answered, "robab|y 1rue."
23
!"#
!%#
!&#
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%*+( %**" %**, "''" "''! "''& "''* "'%%
-./0 12341546 7264 1589 21546 :746;/89<
:=>8?< =;04 12 @4 81 154 548A 2B 15;93<
1nL MCS1 LDUCA1LD AMLkICANS AkL
kLMAkkA8L IkLL CI kLIUDICIAL VILWS.
Less educated Amer|cans are more ||ke|y to ho|d ann-
Sem|nc v|ews.
26
21%
19%
22%
14%
11%
13%
10%
8%
9%
0%
10%
20%
30%
2007 2009 2011
High School or Less on 6+ Index Some College on 6+ Index
College Graduate on 6+ Index
ILWS AkL nLLD IN nIGn kLGAkD CN MAN
CCkL 8LLILIS CI 1nL AMLkICAN LCLL.
68%
56%
79%
!"#
$%#
&'#
(#
)(#
*(#
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'(#
+(#
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$(#
"(#
,-./ 123- 2 /45678 92:41 :7 ;6< =6745:>?4-< @?A1 46 A?B4?52B B:9- 69
C@-5:A2
D@E12/:/ 67 41- :@E65427A- 69
92@:BF B:9-
G1- 8-7-52B E6E?B24:67H 27/.-5:78 IJ56>2>BF G5?-I
G16/- .:41 41- @6/4 274:KL-@:4:A 3:-./H 27/.-5:78 IJ56>2>BF G5?-I
27
Lven Amer|cans who ho|d the most ann-Sem|nc v|ews
agree w|th many pos|nve statements about Iews.
A8CU1 30 LkCLN1 CI AMLkICANS 8LLILVL 1nA1
ILWS WLkL kLSCNSI8LL ICk 1nL DLA1n CI
CnkIS1.
!"#
$%#
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$))& $))% $)""
+,-./ 123 /3.3456 7-786519-. :2-;3 <2- 5.;<343= *> -. ?.=3@
28
ercentage of Amer|cans who sa|d, "Iews were respons|b|e
for the death of Chr|st."
A UAk1Lk CI AMLkICANS CCN1INUL 1C 8LLILVL
ILWS S1ILL 1ALk 1CC MUCn A8CU1 WnA1
nALNLD 1C 1nLM IN 1nL nCLCCAUS1.
ercentage of Amer|cans who sa|d, "Iews sn|| ta|k too
much about what happened to them |n the no|ocaust."
!"# !"#
!$#
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!''+ !''& !'((
,-./0 234 04/4567 8.89762:./ ;3.<4 =3. 6/<=454> $? ./ @/>4A
29
1nLkL IS A nIGn CCkkLLA1ICN 8L1WLLN AN1I-
SLMI1IC 8LLLIIS AND 8kCADLk IN1CLLkANCL.
"1he |dea that everyone has a r|ght to h|s own op|n|on |s
be|ng carr|ed too far these days."
30
49%
67%
36%
67%
43%
65%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2007 Among the general population 2007 Those who answered 6+ on Index
2009 Among the general population 2009 Those who answered 6+ on Index
2011 Among the general population 2011 Those who answered 6+ on Index
AN1I-SLMI1IC kCLNSI1ILS AMCNG nISANICS
DIIILk ACCCkDING 1C 8Ik1nLACL.
n|span|c Amer|cans born outs|de of the U.S. are more ||ke|y
than n|span|cs born |n the U.S. to ho|d ann-Sem|nc v|ews.
14
12
19
18
20
29
13 13
10
8
9 9
13
42
33 33
0
10
20
30
40
30
2003 2007 2009 2011
Ceneral opulaLlon WhlLe u.S. born Plspanlc lorelgn-born Plspanlc
31
IN 1nL AS1 ICUk LAkS, AN1I-SLMI1IC VILWS AMCNG 1nL
AIkICAN AMLkICAN CULA1ICN nAVL kLMAINLD S1LAD,
8U1 AkL CCNSIS1LN1L nIGnLk 1nAN 1nL GLNLkAL
CULA1ICN.
Ann-Sem|nc propens|nes among Afr|can-Amer|cans,
1992 - 2011
32
!"#
!$#
!%#
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+,-,./0 23240/563-
78.69/-:7;,.69/- 23240/563-
1nL "kC-ISkALL LC88" IS SLLN AS MUCn LLSS
INILULN1IAL 1nAN C1nLk WLLL-kNCWN CLI1ICAL
CWLkS.
"Wh|ch of the fo||ow|ng |obby|ng organ|zanons do you
be||eve has the most |nuence on Amer|can government
po||cy?"
!"# !"#
$#
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&#
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%%#
!!#
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(#
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!((& !(%%
*+, ./0123/4 5164, 788291/0123 *+, :/;<1 =14 >2??@
*+, A+/BC/9,;019/4 788291/0123 26 7C,B19/ *+, *2?/992 D3<;80B@
*+, AB2ED8B/,4 >2??@
33
1nL S0 LkCLN1 CI AMLkICANS WnC SCCkLD 0-1
CN 1nL INDLk AkL kLMAkkA8L IkLL CI AN1I-
SLMI1IC VILWS.
34
0
1 1
67
67 67
0
10
20
30
40
30
60
70
80
More wllllng Lo use
shady pracLlces
1oo much power ln Lhe
u.S.
1oo much power ln Lhe
buslness world
1hose who answered 0-1 1hose who answered 6+ on lndex
1he Amer|cans |n the 0-1 category are d|snngu|shab|y free
of ann-Sem|nc propens|nes.