Scribd Logo
Importer

Bienvenue sur Scribd !

  • Research Framework: Variable Items Code Questions

    Transféré par

    Mohammad Zandi
    9 vues3 pages
    The document outlines a research framework that aims to study the impact of price, design, and promotion on sales performance. It includes 3 independent variables (price, design, promotion), a dependent variable (sales performance), and proposes measuring these variables using a 5-point Likert scale survey. Demographic profiles of respondents will also be collected, including employee type, gender, education level, and visit frequency.

    Description originale:

    saddasdsa

    Titre original

    Guideline for Exercise Data 1.doc

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Formats disponibles

    DOC, PDF, TXT ou lisez en ligne sur Scribd

    Avez-vous trouvé ce document utile ?

    Ce contenu est-il inapproprié ?

    Signaler ce document
    The document outlines a research framework that aims to study the impact of price, design, and promotion on sales performance. It includes 3 independent variables (price, design, promotion), a dependent variable (sales performance), and proposes measuring these variables using a 5-point Likert scale survey. Demographic profiles of respondents will also be collected, including employee type, gender, education level, and visit frequency.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOC, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    9 vues3 pages

    Research Framework: Variable Items Code Questions

    Transféré par

    Mohammad Zandi
    The document outlines a research framework that aims to study the impact of price, design, and promotion on sales performance. It includes 3 independent variables (price, design, promotion), a dependent variable (sales performance), and proposes measuring these variables using a 5-point Likert scale survey. Demographic profiles of respondents will also be collected, including employee type, gender, education level, and visit frequency.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOC, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 3

    RESEARCH FRAMEWORK

    PRICE

    #ESI$N

    SALES PERFORMANCE

    PROMOTION

    OPERATIONALIZATION OF THE MEASUREMENTS


    Variable Price (IV1) Items Price Level Booking Price Discount Price Loyalty Card Expected cost of eal !ood "ax "aste Brand Color )uantity of food )uality of food enu !lyer Banner Internet Product Info +adio "V E*ployee anagers Convinient Location !riendly ,ervice -utritious !ood .t*osp/ere +eco*end Code price1 price# price$ price% price& price' design1 design# design$ design% design& design' pro*o1 pro*o# pro*o$ pro*o% pro*o& pro*o' sales1 sales# sales$ sales% sales& sales' sales0 !estio"s 1( #( $( %( &( '( 1( #( $( %( &( '( 1( #( $( %( &( '( 1( #( $( %( &( '( 0(

    Design (IV#)

    Pro*otion (IV$)

    ,ales Perfor*ance (DV)

    #EMO$RAPHIC PROFILES OF RESPON#ENTS


    1o2 ,ector ,uggested E*ployee -u*2er ,uggested Place 4ender I" 3ser ,uggested Price 1o2 level 1( #( $( %( &( '( 1( #( $( %( &( 1( #( $( %( 56ner CE5 CI5 5peration anager Line anager ,taff 7ig/ ,c/ool Diplo*a Bac/elor aster P/D -ever Less "/an 18 "i*es Every 9eek Every ont/ 1( #( $( 1( #( 3r2an ,u2 3r2an +ural ale !e*ale

    Education

    -u*2er of Visit

    S%ale&
    1( #( $( %( &( ,trongly Disagree Disagree -eutral .gree ,trongly .gree

    Res'o"de"t (
    Code price1 price# price$ price% price& price' design1 design# design$ design% design& design' pro*o1 pro*o# pro*o$ pro*o% pro*o& pro*o' sales1 sales# sales$ sales% sales& sales' sales0 !estio"s 1( #( $( %( &( '( 1( #( $( %( &( '( 1( #( $( %( &( '( 1( #( $( %( &( '( 0( 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 # # # # # # # # # # # # # # # # # # # # # # # # # S%ale $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ % % % % % % % % % % % % % % % % % % % % % % % % % & & & & & & & & & & & & & & & & & & & & & & & & &

    Res'o"de"t )
    Code price1 price# price$ price% price& price' design1 design# design$ design% design& design' pro*o1 pro*o# pro*o$ pro*o% pro*o& pro*o' sales1 sales# sales$ sales% sales& sales' sales0 !estio"s 1( #( $( %( &( '( 1( #( $( %( &( '( 1( #( $( %( &( '( 1( #( $( %( &( '( 0( 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 # # # # # # # # # # # # # # # # # # # # # # # # # S%ale $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ % % % % % % % % % % % % % % % % % % % % % % % % % & & & & & & & & & & & & & & & & & & & & & & & & &

    Vous aimerez peut-être aussi