An end user is a person who uses a product. The term is based in the fields of economics and commerce.

A product may be purchased by several intermediaries, who are not users, between the manufacturer and the end user, or be directly purchased by the end user as a consumer. For example the end user of a pharmaceutical product is the patient who takes it, rather than distributors, pharmacists and physicians who may purchase it in their behalf; or the user can buy the product at a drugstore. An end user of a computer system or software is someone who uses it. In contracts in some jurisdictions, the term end user is a legal term for a non-reseller[citation needed] . This legal construct is used in End-User License Agreements (EULAs); the end user is the user, rather than purchaser, of the subject of the Agreement. One often finds confusion about whether the term should be hyphenated or not. In general, "end user" need not be hyphenated unless it is being used as an adjective, such as "end-user documentation." Hence, one will say, "Give a good experience to the end user." in contrast to "Let's make sure we provide a good end-user experience."