Question Bank

1. Introduction to marketing: a) Explain Needs, wants & Demand b) Mention major difference between selling & Marketing c) What is market & what are the different types of market d) Differentiate !"#s and !$#s classification% e) Differentiate between Exchange & &ransaction

2. Customer satisfaction & Value a) Explain Michael "orter generic 'al(e chain model b) What is c(stomer satisfaction & 'al(e

3. Market oriented strategic planning a) Explain )$* matrix & its limitations b) Explain *E matrix & how it is s(perior to )$* matrix c) Explain +nsoff#s matrix

4. Market en ironment a) What is marketing en'ironment & why it is so important for a b(siness b) Explain micro & macro en'ironment

!. "#$% anal&sis

'. Consumer & (u&ing (e)a ior a* Define the term cons(mer beha'ior b) What is the need of st(dying cons(mer beha'ior c) What are the different social factors associated with cons(mer beha'ior d) What are the personal factors incl(ded in cons(mer beha'ior e) Explain the cons(mer decision process f) what infl(ences $ons(mers, )(ying Decision "rocess +. ,ealing -it) competition a) Write short notes on competiti'e strategies like -eader, $hallenger, follower & Niches b) What are the Michael "orters# fi'e forces of competition

.. "egmentation & target marketing a) b) c) d) e) f) g) What are the benefits of segmentations What is mass marketing Differentiate between market segmentation and targeting% What are the merits of segmentation .ow differentiated marketing differs from (ndifferentiated marketing What are the different factors affecting the feasibility of segmentation Which is niche marketing

/. 0ositioning & ,ifferentiation a) What is positioning & its importance in marketing b) What are the positioning errors a company m(st a'oid c) Explain "-$ & it#s different stages d) What are the strategies a company sho(ld follow in different stages of "-$ in relation to "rod(cts, "rice, "lace & "romotion