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  • 4Ps On Medimix: P13019 Sagar Gavit

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    Sagar Gavit
    155 vues10 pages
    Medimix is an Indian brand of Ayurvedic soap founded in 1969 and known for its herbal ingredients like turmeric and neem. It offers soaps, hand washes, and face washes. The products are marketed as providing healthy skin and protection from problems like pimples and body odor through their natural 18 ingredients. Promotion focuses on campaigns highlighting its benefits and sponsoring events. It targets institutional customers through its marketing division while also using van campaigns and samples to promote to consumers.

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    presentation on communication skills

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    Medimix is an Indian brand of Ayurvedic soap founded in 1969 and known for its herbal ingredients like turmeric and neem. It offers soaps, hand washes, and face washes. The products are marketed as providing healthy skin and protection from problems like pimples and body odor through their natural 18 ingredients. Promotion focuses on campaigns highlighting its benefits and sponsoring events. It targets institutional customers through its marketing division while also using van campaigns and samples to promote to consumers.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    155 vues10 pages

    4Ps On Medimix: P13019 Sagar Gavit

    Transféré par

    Sagar Gavit
    Medimix is an Indian brand of Ayurvedic soap founded in 1969 and known for its herbal ingredients like turmeric and neem. It offers soaps, hand washes, and face washes. The products are marketed as providing healthy skin and protection from problems like pimples and body odor through their natural 18 ingredients. Promotion focuses on campaigns highlighting its benefits and sponsoring events. It targets institutional customers through its marketing division while also using van campaigns and samples to promote to consumers.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 10

    4Ps on Medimix

    P13019 Sagar Gavit

    Agenda
    Introduction Product Price Promotion

    Place

    Introduction
    Medimix is an Indian brand of Ayurvedic/herbal soap Manufactured and marketed by Cholayil, Chennai based company The brand was founded by Dr. V.P.Sidhan in 1969 In 2011, Medimix was adjudged the 87th most trusted brand in India and the 15th most trusted brand in the 'personal care' category by the Brand Equity Survey conducted by the Economic Times

    Products
    Soaps Hand Wash Face Wash

    Product (Contd..)
    What Customer wants?? Healthy skin Protection from various skin problems(pimples, body odor)

    What features is has to satisfy these wants?? 18 Natural products (turmeric, aloe vera, neem, lodhra, manjishtha etc. ) Clinically proven to be effective against skin conditions such as pimples (acne), body odor, prickly heat (miliaria rubra), boils (furuncles) and other skin infections Tagline- Sachayi Aur Suraksha and KUDRAT KA SPARSH
    Branded as Ayurvedic and Herbal products Packaging of the product
    Color of bar

    Price
    125gm 125gm 125gm 250ml 100ml 125gm*3

    28

    24

    40

    59

    90

    80

    Promotion
    Campaign for Medimix prickly heat powder promises three-day recovery from 'monkeying http://www.campaignindia.in/Video/345082,medimix-prickly-heatpowder-promises-three-day-recovery-from-monkeying.aspx

    Sponsorship- Medimix Hridaya Ragam organized by World Malayalee Council Chennai Province at Nehru Indoor Stadium, Chennai. Appeal as a beauty soap without diluting its medicinal curative positioning Van-campaign for promotion of brand and to give out product samples

    Place
    Marketing division mainly focuses on institutional sales of Medimix Ayurvedic bath soap. These products are marketed domestically to hotels, hospitals and industries, at special prices

    References
    http://www.cholayil.com/medimix-ayurvedicsoap.aspx

    http://en.wikipedia.org/wiki/Medimix_(soap)
    http://www.mouthshut.com/productreviews/Medimix-Soap-reviews-925036247

    http://www.thesmartceo.in/growth-enterprise/takingforward-the-medimix-legacy.html

    Thank You

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