SWOT Analysis

1. Front runner in the Indian Private Banking Sector 2. Strong presence via its branches 3. High use of technology to make life simpler for the customers 4.Large no. of facilities for the customers in terms of products and services 5. Over 75,000 employees at ICICI 6. Decades of Experience in the Banking sector along with marketing has added to the brand name 7. ICICI Bank provides online services of all its banking facilities. 8.Branches of ICICI Bank are well equipped with advanced technology to provide the customers with faster banking services. 9.The staff of ICICI Bank in all branches is very friendly & helps the customers in all cases. 10.Compared to other bank ICICI bank provides long hours of services. Strength

1.

Too much competition in the banking sector affecting employee and customer management 2. Many branches in urban areas has led to high cost ICICI bank charges highly to

3.

customers for the services provided by them when compared to other bank and that is why it is only in the reach of higher class of society. 4.ICICI bank provides credit facilities but only up to limited period. Weakness 2.

Opportunity

1. Opening more branches in the rural areas 2. Use of technology to penetrate rural markets 3. Venturing into countries like Africa where the economy is coming up

Threats

1. Ever changing RBI policies 2. International and other Competitors 3.Inability to adapt to changing conditions due to large size