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Works Cited Boyd, Danah M., and Nicole B. Ellison. "Social Network Sites: Definition, History, and Scholarship." Journal of Computer-Mediated Communication: n. pag. Rpt. in International Communication Association. N.p.: n.p., n.d. N. pag. postgradolinguistica. Web. 20 Oct. 2013. <http://www.postgradolinguistica.ucv.cl/dev/documentos/90,889,Social_network_boyd _2007.pdf>. This is an article in the Journal of Computer-Mediate Communication coauthored by danah m. boyd and Nicole B. Ellison. Boyd is employed in the School of Information at the University of California-Berkeley and Ellison is within the Department of Telecommunication, Information Studies and Media at Michigan State. Both are highly qualified professionals in the communication field and wrote this piece on "SNSs" (social network sites) because of their increasing popularity. The work is extremely relevant to my project; it not only identifies why individuals are logging into these sites, but what they do while there. But before they get to that, they provide a clear definition of what constitutes the social networking realm which is very useful to myself and by extension, my research. Ellison and boyd also touch upon "niche communities" which is an area of interest in my project as I am looking at how community is created/sustained with the use of social media. Burrow-Sanchez, Jason J., Robert Zheng, and Clifford J. Drew. Adolescent Online Social Communication and Behavior : Relationship Formation on the Internet . Hershey: Information Science, 2010. EBSCOhost. Web. 19 Oct. 2013. <http://web.ebscohost.com/ehost/detail?sid=68bf43c8-cf3f-45c5-92e3-

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0c2257682094%40sessionmgr4&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3 d%3d#db=nlebk&AN=293242>. Jason J. Burrow-Sanchez, a Ph.D. professor of educational Psychology at the University of Utah, as well as other contributing authors, have written a book that deals with online communication in "adolescent" youth. However, some other their claims transcend through the years and are very applicable to older individuals such as college students. Some of the issues addressed in this work include how "teens" communicate online in order to form a community, social responsibility online, cyber-bullying and even social responsibility online. Adolescent Online Social Communication and Behavior: Relationship Formation on the Internet is a very relevant book for my semester's research project. It addresses social interaction online, which is what I am observing. For my project, I hope to be able to identify new norms of communication online to aid future generations that will most likely be more technology dependent that the current. This book discusses cyberbullying which could be a possible target audience interest group for my research paper. Furthermore, this book may also give me some insight into what I have observed thus far and perhaps can lead me to further research that will go in a different direction. Creamer, Matthew. "Media Morph: Tumblr." Advertising Age 78.44 (2007): 31. Communication & Mass Media Complete. Web. 19 Oct. 2013. N.p., n.d. Web. 19 Oct. 2013. Matthew Creamer is an reporter who is an Editor-at-Large at the magazine, Advertising Age. He has won several awards for his work on such topics that include, but are certainly not limited to, media and popular culture. This article that I am using encompasses the media aspect, specifically online, social media.

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His article discusses the website, Tumblr; I am using this website in my research to make several claims. Because I personally use this site the most and consider it my favorite, I feel as though this source will help me to reel in my claims and become more objective by looking at another's perspective on the subject. The article also ties in how advertising plays into Tumblr and this could lead to further research. Mientka, Matthew. "Social Media Challenges Social Norms, As More Users Experience Online Rudeness." Medical Daily. N.p., 10 Apr. 2013. Web. 20 Oct. 2013. <http://www.medicaldaily.com/social-media-challenges-social-norms-more-usersexperience-online-rudeness-244981>. While one would not normally find social media on "Medical Daily," Matthew Mientka wrote an incredible article on the subject. His is a contributing writing for this website and his topics range from social media to hospital job cuts. The goal of his article here is to show the reciprocal effect that social media has on human interaction online. This is a completely new avenue that I had never even considered when performing my primary research. The fact that people do experience rudeness online could stem from social media and it most definitely can challenge the social norms I am trying to unmask. Much like online rudeness, cyber bullying can also come into play; this idea is expressed in another article I am planning on using as a secondary source in my project. "Social networking & social norms." Aide Memoire. N.p., 17 Mar. 2009. Web. 20 Oct. 2013. <http://katecarruthers.com/2009/03/social-networking-social-norms/>. The source here is very important to my research. It is a personal blog posting that discusses social networking and how there are these customs or norms that must be followed.

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The writer, Kate Carruthers, even goes on into explaining several of these norms that need to be exemplified online. She even makes analogies to things that are more tangible for a younger audience like WoW (World of Warcraft) and dancing. Zhang, Yu, Jaeok Park, and Mihaela Van der Schaar. "Social Norms for Online Communities." Social Norms for Online Communities: n. pag. Web. 20 Oct. 2013. <http://arxiv.org/ftp/arxiv/papers/1101/1101.0272.pdf>. This is a research paper written about the social norms in online communities. It is written by several authors, all of whom are employed at the University of California-Los Angeles; they work for the department of electrical engineering. This paper discusses what is defined as necessary to sustain a non-traditional community, one that is now online. They even go and define "sustainable social norms" which is a great background and can help me steer my research in the right direction. Apart from the topic paralleling my own, this research paper is very well done and does not skimp over what some people may think is trivial detail. While the majority of the paper involved mathematics and qualitative ideas, the holistic goal of the paper is similar to that of my own.