Topic 3:

DATA BASE AND DATA WAREHOUSE

Important terms: Data base

COLLECTION OF INFORMATION THAT YOU ORGANIZE AND ACCESS ACCORDING TO THE LOGICAL STRUCTURE OF THAT INFORMATION

In most organisations most data basesare transactions oriented that support(oltp),and when decisions are supprted to oltp ;reffered to as operational database. OLTP(ONLINE TRANSACTION PROCESSING ):
GATHERING AND PROCESSING TRANSACTION INFORMATION AND UPDATING EXISTING INFORMATION TO REFLECT TRANSACTION . o DATABASES SUPPORT OLTP o OPERATIONAL DATABASESDATABASE THAT SUPPORTS OLTP o REGISTERING FOR ONLINE COURSE VIA GOSOLAR o USUALLY CUSTOMER SELF - SERVICE !

Database management system

HELPS SPECIFY LOGICAL ORG FOR A DATABASE AND ACCESS AND USE THE INFO WITHIN A DATABASE . OR USED TO MANAGE DATA . o ORACLE, COLDFUSION, MICROSOFT ACCESS, AND MY SQL o EACH PROGRAM HAS SPECIFIC ADVANTAGES FOR DIFFERENT ORGANIZATIONS

Components of dbms:
Dbms engine
Physical view=HOW INFO PHYSICALLY STORES . ACCESSED,IN HARD DISK Logical view=HOW A WORK NEED TO ACCESS A ARRANGED INFO TO MEET BUSINESS NEEDS

Data defination sub system\

CREATING AND CHANGING OF LOGICAL DATABASE THROUGH : Query by example tool= CREATING THE QUERY IN DESIGN VIEW TYPING THE VALUE YOU ARE LOOKING
FOR AS A CRITERION

STANDARD QUERY LANGUAGE = COMMON QUERY LANGUAGE OF MOST DBMSS ACCESS TRANSLATES ENTERIES AND CRITERIA INTO SQL STATEMENTS FROM DESIGN VIEW USE TO INTERACT WITH RELATIONAL DATABASES USE SQL VIEW TO VIEW/EDIT SQL STATEMENTS GENERATED BY ACCESS (QBE

Application generation sub system

MENUS DATA ENTRY SCREENS ,REPORTS AND APPLICATION SOFTWARE

Data administration sub system

WHO CAN USE AND SEE WHAT THE INFORMATION

METHODS FOR BACKUP AND RECOVERY QUERIES TO SEE THE EFFECT OF STRUCTURED CHANGES

 Data warehouses
SPECIAL FORMS OF DATABASES THAT SUPPORT DECISION MAKING . USE INFORMATION GATHERED FROM

OLTP AND ANALYZES IT Are not transactions oriented ,thus only support (olap)because data warehouse only use to supportdecision making task in orgaisation. OLAP (ONLINE ANALYTICAL PROCESSING )- MANIPULATION OF INFORMATION TO SUPPORT
DECISION MAKING o DATABASES CAN HELP SOME o DATA WAREHOUSES SUPPORT ONLY OLAP

o
OR LOGICAL COLLECTION OF INFORMATION GATHERED FROM OPERATIONAL DATABASE ---USED TO CREATE BUSINESS INTELLIGENCE THAT SUPPORTS BUSINESS ANALYSIS ACTIVITIES AND DECISION -MAKING !! a. MULTIDIMENSIONAL b. ROWS AND COLUMNS c. ALSO LAYERS

d. HYPERCUBES

Data minning
THE PRACTICE OF EXAMINING LARGE DATABASES IN ORDER TO GENERATE NEW INFORMATION .

Data minning tools:

DATA MINING TOOLS ARE TOOLS FOR WORKING WITH DATA WAREHOUSE INFORMATION OR SOFTWARE TOOLS THAT YOU USE TO QUERY INFO IN A DATA WAREHOUSE a. QUERY AND REPORTING TOOLS b. INTELLIGENT AGENTSHELP FIND HIDDEN PATTERNS IN INFO c. MULTIDIMENSIONAL ANALYSIS TOOLS- VIEW DIFF PERSP ..SLICE AND DICE d. STATISTICAL TOOLS-APPLY MATH MODELS TO INFO

Business intelligence:
When u build data warehouse and use data minning tools to maipulate the data warehouse information , ur single goal is to create business intelligence.
KNOWLEDGE ABOUT YOUR CUSTOMERS, COMPETITORS , BUSINESS PARTNERS , ENVIRONMENT , AND INTERNAL OPERATIONS TO ENABLE EFFECTIVE DECISION MAKING

Data minning usage for career oppurtunity

BANKINGi. PREDICTING FRAUDULENT USE OF CREDIT CARDS ii. WHICH CUSTOMERS ARE GETTING INTO FINANCIAL TROUBLE iii. WHICH CUSTOMERS INTERESTED IN CERTAIN PROMOTIONS RETAILiv. IDENTIFYING PRODUCTS THAT ARE OFTEN PURCHASED TOGETHER MARKETING v. CATEGORIZING CUSTOMERS BY DEMOGRAPHIC GROUP vi. PREDICT WHICH CUSTOMERS WILL BE INTERESTED IN A MAILING OR PURCHASE PRODUCT

DATA MARTSSUBSET OF A DATA WAREHOUSE IN WHICH ONLY A FOCUSED PORTION OF THE DATA WAREHOUSE INFORMATION IS KEPT