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The document discusses Coca-Cola's history and involvement in social causes over several decades. It describes Coca-Cola changing its formula in 1985 which generated consumer backlash, leading it to return to its original formula within 79 days. It also details Coca-Cola partnering with the NBA for 100 years in 1998 and donating $3.5 million after the 2010 Haiti earthquake to rebuild the mango industry and encourage other companies to participate in relief efforts.
The document discusses Coca-Cola's history and involvement in social causes over several decades. It describes Coca-Cola changing its formula in 1985 which generated consumer backlash, leading it to return to its original formula within 79 days. It also details Coca-Cola partnering with the NBA for 100 years in 1998 and donating $3.5 million after the 2010 Haiti earthquake to rebuild the mango industry and encourage other companies to participate in relief efforts.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
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Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
The document discusses Coca-Cola's history and involvement in social causes over several decades. It describes Coca-Cola changing its formula in 1985 which generated consumer backlash, leading it to return to its original formula within 79 days. It also details Coca-Cola partnering with the NBA for 100 years in 1998 and donating $3.5 million after the 2010 Haiti earthquake to rebuild the mango industry and encourage other companies to participate in relief efforts.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
The formula for Coca-Cola was changed for the first time in 99 years generated consumer protest nationwide Coke Classic returned within 79 days
Tie up with NBA(1998)
The Coca-Cola Company announces a 100-year partnership with the National Basketball Association
The Fight against AIDS(2001)
The Story of HOPE(2010)
On 12th January devastating earthquake rocked Haiti Coca-Cola donated $ 3.5 million to ramp up the Mango industry Has approached other corporates to take part in the rebuilding activities