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Rob Bamforth,
Principal Analyst, Quocirca Ltd
• A „typical‟ traveller
• What information?
• Hierarchy of needs
• Portable awareness
• Connectivity
Information
“Suppliers”
Diversion
Communication
• Planning
• Interrupting
• Supporting
• Forecasting
• Weather
• Breakdowns
• Queues
• „Unexpected‟ incidents
• Temporally aware
• Spatially aware (location and dx/dt)
• Socially aware
• Behaviourally aware
• Accessibly aware
• Location (GPS)
• Movement (accelerometer)
• Proximity to things
• Proximity to others
• Bearing (compass)
• Route and travel
Challenging environments
Elsewhere
Vulnerable to theft
20%
Expensive Easy to lose
10%
Complicated for… Cumbersome
0%
Hard to write on Fragile
Hard to clean
“Live online”
Liverpool
100%
London Wales
80%
60%
Manchester 40% South West
20%
0%
Midlands South East
Blogging
VoIP
IM
North East South Coast
Browsing
Other personal
North West Scotland
Social Networking
Source: Quocirca SMB internet research 2008
Final thoughts
• Traveller or passenger?
• Assistance or intrusion?