Emily R.

Strickland
42 Glenn Way McKees Rocks, PA 15136 814.592.8697

erstrickland@hotmail.com

emilystrick.weebly.com

EDUCATION
Slippery Rock University of Pennsylvania, Slippery Rock, PA
Bachelor of Science Degree: Communication Public Relations Major: Political Science Graduating Class of 2013 Overall GPA: 3.6

QUALIFICATIONS

Outstanding written and verbal communication, self-motivated, detail oriented, team player, cooperative, entrepreneurial problem solving Heavy coursework in all areas of communication, marketing, public relations, writing, public speaking, presentations Comfortable working with large amounts of money and high-intensity, deadline-driven projects

Computer Skills

Macintosh, Integrated Business Marketing (IBM), Adobe Photoshop, Adobe InDesign, Final Cut Pro, Microsoft Word, PowerPoint, Spreadsheets , Sequoia Retail System Software, Prezi Presentations, Social Media sites (Facebook, Twitter, LinkedIn, Tumblr, Google+, Weebly, YouTube, Wiki, Flickr, Photobucket), RSS, Search Engine Optimization (SEO), CisionPoint, Vocus

Related Coursework
News Writing, Public Relations Writing, Publication Production Social Media Strategies Quantitative/Qualitative Research Methods (Communication and Political Science) Organizational Behavior, Business and Professional Communication Communication Law, Public Policy Analysis

EXPERIENCE
Public Relations Internship, Summer 2013-present Education Management Corporation, Pittsburgh, PA Independently adhere to strict deadlines Secure reprint permission for the monthly In the News web pages Actively serve as an assistant to eight regional public relations directors Create lasting relationships with The Art Institute alumni through featured success stories and handwritten thank you note initiative Pitch media stories and manage social media posting for The Art Institute (Central Region only) Research, draft and publish biographies for Brown Mackie College and Argosy University Meet the President web pages Exhibit exceptional skills in CisionPoint, Vocus and use of graphic standards manuals Media Relations, September December 2014 Covenant Ballet Theatre, Brooklyn, NY Create a media relations plan for the 2013-2014 fiscal year Establish clear media relations goals through measurable objectives Form rationales for each media objective Plan a media road map with all necessary media relations actions Construct templates for media advisories and pitch emails Inform the staff of modern pitching techniques by constructing a fact sheet for internal use Construct a list of 200+ local and national media outlets that share the common interest of fine arts and performing arts Research local opportunities for visibility, i.e. radio station event calendars and local non-profit organization listings

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Emily R. Strickland

erstrickland@hotmail.com

emilystrick.weebly.com

(EXPERIENCE Cont.) Branding Campaign, Spring 2013 Mercer County Animal Response Team (CART), Mercer, PA Construct and distribute questionnaires to Mercer County citizens, Mercer CART volunteers, and local fire departments Statistically analyze questionnaire responses to gauge current name recognition and establish primary and secondary publics Establish effective partnerships with community leaders, businesses, and Slippery Rock University for potential interns Brand Mercer CART with updated logo and tagline Create media kit with press releases, brochures, fact sheets, business cards, print ads, PowerPoint presentation, video, and special event Comprise a volunteer email list in an updatable database Build a potential social media plan to implement in the near future introducing the use of Twitter, LinkedIn, Pinterest, and Blogspot Healthy Kids Day, Spring 2012 Butler YMCA, Butler, PA Perform secondary research on the goals, mission and regulations of the YMCA Compose press releases, print ads, and radio readers for event Increase knowledge of Healthy Kids Day by doubling event attendance and constructing an email list of all attendees Create a promotional video to be used for the 2013 Healthy Kids Day Establish partnerships through the presence of new vendors, two local newspapers, and one local radio station Professional Presentation of Original Research, Spring 2012, Spring 2013 Student Research, Slippery Rock University of Pennsylvania Class Participation: How We Perceive the Hand-raisers - Form distinct, directional, and causal theories and hypotheses based off research of scholarly resources - Create, distribute and collect 150+ questionnaires and statistically analyze results - Comprehensively interpret results and propose further exploratory research - Present an oral presentation at 2012 Slippery Rock University Student Research Symposium New York State Communication Association Conference: Student Panel on Social Media Ethics - Conduct secondary research on pertinent social media issues with which professionals are faced - Extensively study professional social media tactics through case studies and first-hand experience - Assemble and conduct a panel discussing the ethics of social media for professional use Pittsburgh Civic Light Opera (CLO) Investor Relations Case Study - Perform secondary research through evaluation of their donor page on the CLO website - Execute a comparative study of the CLO investor relations against those of Eisenhower Auditorium - Evaluate the ethics of the CLO investor relations tactics according to the PRSA code of ethics - Constructively evaluate further investor relations tactics the CLO should utilize - Present poster presentation at 2013 Slippery Rock University Student Research Symposium

Activities and Interests

Baton & Dance Coach, Jens Academy of Rhythm and Moves, 2010 -present Clearfield County Program Board Member, Distinguished Young Women of Pennsylvania Scholarship Program, 2011-present Lambda Pi Eta Communication Honors Fraternity Vice President, Fall 2012- Spring 2013 Note Taker, Office for Students with Disabilities, Slippery Rock University, 2011-2013 Sr. Intermediate Miss Majorette of Pennsylvania, 2011 Majorette Assistant/Adviser, New Castle Area High School Band, 2009

REFERENCES

Douglas C. Strahler, Instructor, Department of Communication, Slippery Rock University of Pennsylvania, 724.738.2565, douglas.strahler@sru.edu Dr. Katrina Quinn, Assistant Professor, Slippery Rock University of Pennsylvania, 724.738.2560, katrina.quinn@sru.edu, Professor/Academic Adviser Dr. James Laux, Associate Professor, Slippery Rock University of Pennsylvania, 724.738.2558, james.laux@sru.edu, Professor/Research Symposium Faculty Sponsor Mark Toth, Senior Director of Communications, Education Management Corporation, 412.995.7263, mtoth@edmc.edu Page 2 of 2