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, , , ,

SWOT

1.

??
?

?
?

2.
2.1

2.2SWOT
SWOT Strengths Weaknesses
OpportunitiesThreats

2.2.1Strength
z 6
z

z
z 5

z SPA
z
PUBT
z

2.2.2Weakness
z
z Motel
z
z
2.2.3Opportunity
z
z
z WTO

2.2.4Threat
z

3.

3.1

3.2

3.3

3.4

3.4.1

3.4.2

3.5

3.6
3.6.1

3.6.2
EIHRExclusive Island Hotels & Resorts20011

AmanEIHR
2007
3.6.3
1
2
3
4
5

6
7
8
9
10

3.6.4

PUBT

3.6.5

3.7
Sun AccountSunAccount
SunAccountERPERP

4.
4.1 ?

10~20

30%

70%

Yes
No

4.2 ?

50
40
30
20
10
0

4.3

1
2

50
40
30
20
10
0

4.4

20
15
1

10

10

4.5 ?

50
40
30

20
10
0

SP A

11

4.6

24%

76%

12
:

5.

~98 10 20
http://kenting.caesarpark.com.tw/guestrooms1.php

~98 10 20
http://kenting.caesarpark.com.tw/guestrooms2.php
~98 10 20
http://kenting.caesarpark.com.tw/guestrooms3.php
~98 10 20
http://kenting.caesarpark.com.tw/guestrooms4.php
~98 10 20
http://kenting.caesarpark.com.tw/guestrooms5.php
(2008) 256

1.
Yes
No
2.?

3.
Yes
No
4.



5.

6.

SPA

7.