CASE STUDY I USE OF ALCOHOL

XYZ Limited, one of the top research companies, was started in Karachi in 1990s. Since then, it has done research on major disturbing social issues, such as child marriage, dowry and honor killing. Now, it plans to conduct research study on the increasing effect of alcohol on adolescents and youth. The company states its research problem as:

Alcohol beverages are causing negative effect on the health of adolescent and youth.

To get a clear and deep understanding of the topic, the company surveys and review already available research papers and thesis, which include conceptual as well as empirical literature. It also takes help from various books and journals. This in-depth review and survey of available material enables XYZ Limited to develop clearer understand for formulating research hypotheses.

XYZ Limited formulates its research hypotheses as:

Westernization has increased the use of alcoholic beverages. Changing life style has increased the use of alcoholic beverages.

After formulating its research hypotheses clearly, XYZ chalks out complete research design within which research would be carried out. It collects primary as well as secondary data from books, journal, and observations and personal interviews. The collected data is then analyzed critically using various statistical tools, such as bars, pie charts, tables and time series. XYZ Limited presents a final repots of its work that also includes strategies to reduce effect of alcohol.

Questions: 1. What is the research process followed by the XYZ Limited? 2. What is the purpose of the research? 3. What is the significance of this research?