Tale of one of India’s favourite Brands…

The Beginning…

• Every journey starts with one step

• Britania started its journey in 1892 from a small house in
Kolkata
• The initial investment was meager Rs. 295.
• By 1910, with the advent of electricity, Britannia
mechanised its operations
• In 1921, it became the first company east of the Suez
Canal to use imported gas ovens.
March towards leadership…

• Went for public issue in 1978

• The following year, Britannia Biscuit Company was
re-christened Britannia Industries Limited (BIL)
• 1983 it crossed the Rs. 100 crores revenue mark.
• In 1994, Volumes cross 1,00,000 tons of biscuits
• By 1997 the volumes crossed 3,00,000 tons..
• Now, Britania crossed Rs.2,000 crore revenue
mark

Eat Healthy, Think Better

March towards Leadership…

• Every journey starts with one step

• Britania started its journey in 1892 from a small house in
Kolkata
• The initial investment was meager Rs. 295.
• By 1910, with the advent of electricity, Britannia
mechanised its operations
• In 1921, it became the first company east of the Suez
Canal to use imported gas ovens.
• In 1978 Britania went for Public issue
• In 1993 it crossed 100 cr. Mark in revenues..
Biscuits.. Sweet or Salt..

• All of us love munching Biscuits.. Sweet or salt!!

• The word 'Biscuit' is derived
from the Latin words 'Bis'
(meaning 'twice') and 'Coctus'
(meaning cooked or baked)
• The word 'Biscotti' is also
the generic term for cookies
in Italian.
• As people started to explore
the globe, biscuits became
the ideal traveling food since
they stayed fresh for long periods
 THE ORIGIN OF
'Eat Healthy, Think Better'
• Consumers seek foods that complement their lifestyles while offering
convenience, variety and economy, over and above health and nutrition.

• Britannia had the ability to resonate with the changes in consumer needs-
needs that have varied significantly across its 100+ year epoch

• IN 2002 Re-birth - new corporate identity

'Eat Healthy, Think Better' lead to new mission:
'Make every third Indian a Britannia consumer’ .

• Britannia saw the writing on the wall. Its

"Swasth Khao Tan Man Jagao"
(Eat Healthy, Think Better) encapsulating the
core essence of Britannia - healthy, nutritious,
optimistic - and combining it with a delightful
product range to offer variety and choice to
consumers .
 GLOBAL PARTNERS
In 1993
Wadia Group acquired stake in ABIL, UK and became an
equal partner with Groupe Danone in BIL .

GROUPE DANONE - International FMCG Major

specializing in Fresh Dairy Products, Bottled Water
and Biscuits/Cereals. One of the World leaders
in the food industry, these are some of the laurels it
possesses:
No # 1 worldwide in Fresh Dairy Products
No # 1 worldwide equally placed in Bottled Water (by volume)
No # 2 worldwide in Biscuits and Cereal Products
 GOODIES SECTION!!

Britannia offers products with a minimun cost of rs 2 taking into

consideration all its consumers.
 Investor’s Zone

• 2006-07 was an exceptional year for Britannia with top line sales growing at
27.5%, making Britannia the leader among FMCG Companies in terms of
organic growth. It also saw the Bread, Cake and Rusk business grow 54% to
become a Rs. 2,000 mn business. Additionally, exports grew 63% to Rs. 187
mn.
• Britannia has worked for the benefit all stakeholders.
It has established an excellent track record in terms
of its financial performance and dividends distributed
to its shareholders .
• Renovating existing brands and launching new ones and
expanding reach. With the segmented and sharpened go
to market strategy , Britannia s brands now have greater
availability in rural markets and pervasive presence in
modern trade.
• Britannia was ranked second among FMCG Companies
in the Business World Most Respected
Company Survey 2006.
Gross Sales….
 Dividend and Bonus History

YEAR DIVIDEND %

2003 100%
YEAR BONUS
PARTICULARS
2004 110%
1984 2 Equity shares
for every 5
2005 140% shares held
1987 2 Equity shares
for every 5
2006 150% shares held
1990 1 Equity shares
for every 2
shares held
2000 1 Equity shares
for every 2
shares held
 Products of 2008

• Tiger Banana - Britannia Tiger Banana packed with IRON ZOR

and goodness of Banana is accessible to all, being available in
convenient packs priced at Rs.2, Rs.4 and Rs.10.
IRON ZOR helps make mind sharper and body stronger.
• NutriChoice SugarOut - Sounds like yesterday when
people commented that healthy foods meant
"compromising on the taste. The product is not just
sweet but tastes great, and yet contains no added sugar.
• Treat Fruit Rollz - Want to know a little secret? They make the best
tiffin treats!Fruit Rollz is indeed a yummy snacking option for kids,
while keeping the Moms assured about the goodness provided by
the fruit filling.
• Britannia 50-50 Pepper Chakkar - The tangy and distinctive
pepper flavoured biscuit, is truly a case of leveraging the marketing
mix to best advantage.
 Company Releases…

• Britannia reports 20% top line growth.

• Kolkata, July 28th, 2008: Britannia Industries Ltd. (BIL),
one of India’s leading food Companies, reported sales of
Rs. 6,933 MM for the quarter ended 30th June 2008, a
growth of 20.2%. PBIT increased 18.8%, while PAT grew
11.6%.
• Consumers voted brand ‘Britannia’ among the
Top 10 Most Trusted Brand across categories
for the 5th successive year in a
survey conducted by AC
Nielsen ORG-Marg and published in a
leading daily.
• Britannia was rated as # 1 Most Trusted Food
brand in 2008.
Rating of britannia!!
METRO!!
THANK YOU