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  • Sales Information Systems: Senior Management: Monitor Trends Affecting Product & Sales, Planning For New

    Transféré par

    Amit Kumar
    5 vues2 pages
    Sales information systems support marketing and sales activities by allowing senior management to monitor trends, plan new products and services, and monitor competitors, while middle management conducts market research, analyzes campaigns and sales performance, and operational staff locate customers and process orders. The system helps Pepsi generate various sales reports and keeps track of distributor purchases and sales frequencies. ERP simplifies daily operations to reduce costs, CRM integrates former systems to develop targeted marketing campaigns, and SCM counters over-inventory issues through demand forecasting and adaptive supply chain networks.

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    Titre original

    Sales Function

    Copyright

    © Attribution Non-Commercial (BY-NC)

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    Sales information systems support marketing and sales activities by allowing senior management to monitor trends, plan new products and services, and monitor competitors, while middle management conducts market research, analyzes campaigns and sales performance, and operational staff locate customers and process orders. The system helps Pepsi generate various sales reports and keeps track of distributor purchases and sales frequencies. ERP simplifies daily operations to reduce costs, CRM integrates former systems to develop targeted marketing campaigns, and SCM counters over-inventory issues through demand forecasting and adaptive supply chain networks.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
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    5 vues2 pages

    Sales Information Systems: Senior Management: Monitor Trends Affecting Product & Sales, Planning For New

    Transféré par

    Amit Kumar
    Sales information systems support marketing and sales activities by allowing senior management to monitor trends, plan new products and services, and monitor competitors, while middle management conducts market research, analyzes campaigns and sales performance, and operational staff locate customers and process orders. The system helps Pepsi generate various sales reports and keeps track of distributor purchases and sales frequencies. ERP simplifies daily operations to reduce costs, CRM integrates former systems to develop targeted marketing campaigns, and SCM counters over-inventory issues through demand forecasting and adaptive supply chain networks.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 2

    Sales Information Systems

    They support activities for selling & marketing firms products or services. Senior management: monitor trends affecting product & sales, planning for new products & services, monitor performance of competitors. Middle management: support market research; analyses marketing campaigns, pricing decisions & sales performance. Operational management & employees: locating & contacting potential customers, process orders, provide customer service support

    It helps Pepsi generate variety of reports - Agent wise sales summary, District wise sales summary, Computerize sales statements, Cash Report

    ERP
    Simplifies the operations of daily business in order to cut down costs System keeps a track of distributor's purchase and frequency of sales

    CRM

    Conversion of former dissimilar sales systems (Oracle PeopleSoft) into an integrated application solution develop future marketing campaigns to meet the needs & desires of customers in specific areas

    SCM
    To counter the problem for over inventory keeping Factors taken into account for demand forecasting fine-tuning supply chains from a sequential supply chains into adaptive supply chain networks

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