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ISSN 1791-3896

- 2008


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78
: Screen Digest, EURO HDTV CHANNELS EXPAND But the real highdefinition channel surge is yet to come, February 2008, . 45-48.


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4 OFCOM, Digital Television: Enabling New Services, 3 April


2008 ( www.ofcom.org.uk).
4 OFCOM, Market Impact Assessments of the BBCs High
Definition Television Proposals, 18 September 2007,
( www.ofcom.org.uk).
4 DigiTAG, HD on DTT: Key issues for broadcasters, regulators
and viewers, September 2007.

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4 DVB-Scene Magazine, Asia-Pacific faces HDTV challenge,


. 22, June 2007, . 9 & FRENCH STYLE Introducing HDTV
on DTT in France: No Need to Wait for the Digital Dividend,
. 25, March 2008, . 9
4 ScreenDigest, EURO HDTV CHANNELS EXPAND But the
real high-definition channel surge is yet to come, February
2008, . 45-48.
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4 Colloque (Colloque 2008). Mdias de service public
lre du numrique, Strasbourg, 17-18 juillet 2008, http:
//www.ddm.gouv.fr/article.php3?id_article=1331.
4 Commission Europenne (Com 2008), Review of the
broadcasting communication Summary of the replies to
the public consultation, 2008, http://ec.europa.eu/comm/
competition/state_aid/reform/comments_broadcasting/
summary.pdf.
4 (Com 2008a).


2008, http://ec.europa.eu/
comm/competition/state_aid/reform/broadcasting_comm_
questionnaire_el.pdf.
4 (Com 2007). State aid E 3/2005 (ex- CP
2/2003, CP 232/2002, CP 43/2003, CP 243/2004 and CP 195/
2004) Financing of public service broadcasters in Germany,
C (2007) 1761 final, Brussels, 24.04.2007, http://ec.europa.eu/
comm/competition/state_aid/register/ii/doc/E-3-2005WLWL-en-24.04.2007.pdf.
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www.followthemedia.com

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4 , . 30: 1
4 Deuze, M (2001). Understanding the Impact of the Internet: On New Media Professionalism, Mindsets and
Buzzwords ejournalist, a refereed media journal, . 1, http://ejournalist.com.au
4 Deuze, M (2006). Liquid Journalism Political Communication Report, . 16, . 1, Winter 2006,
International Communication Association and American Political Sience Association.
4 Deuze, M. (2001). Online Journalism, Modelling the First Generation of News Media on World Wide Web,
http://www.firstmonday.org/issues/issue6_10/deuze
4 , . 34: 1.
4 Key News Audiences Now Blend Online and Traditional Sources (August 2008), Pew Research Center for
People and the Press, http://people-press.org/report/?pageid=1354
4 Lasica, JD. (1996). Net Gain, American Journalism Review, 20-23 http://www.jdlasica.com/articles/
netgain.html
4 Lemann, N. (2006). Amateur Hour, Journalism without journalists, http://www.newyorker.com/archive/
2006/08/08/060807fa_fact?printable =true
4 Media Channel, www.mediachannel.org
4 eyer, M. (2004). The Vanishing Newspaper, Saving Journalism in the Information Age, University of
Missouri Press.
4 Noyes, K. (2008). Journalism 2.0: Power to the people, http://www.technewsworld.com/story/57193.html
4 Osborn, B. (2001). Ethics and Credibility in Online Journalism, http://bradleyosborn.com/z/RESUME/
academic/ethics_and_credibility_in_online_journalism.pdf
4 Sweney, M. 95m visitors to national newspaper sites, http://www.guardian.co.uk/media/2008/jul/28/
digitalmedia.pressandpublishing/print
4 Technorati. http://technorati.com
4 Teoh Kheng Yau, J., Al-Hawamdeh, S. The Impact of the Internet on Teaching and Practicing Journalism,
http://wotan.liu.edu/dois/data/Articles/doijappapy:2001:v:7:i:1:p:1.html
4 The Guardian, www.guardian,co.uk

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http://www.gmanews.tv/story/116174/Traditional-reporting-in-the-age-of-citizen-journalism,
http://www.guardian.co.uk/media/2008/jul/28/digitalmedia.pressandpublishing/print, http://peoplepress.org/report/?pageid=1354
6
http://www.thelocal.se/9922/20080208/ http://articles.latimes.com/2008/feb/14/business/
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7
Associated Press, www.webpronews.com

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5

http://www.medialiteracyiom.gr.
6
Media Literacy Education Clearinghouse, http://www.aocmedi
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7
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(chats, discussion forums, blogs .), .5
blogs ,
. 1/3 bloggers ..,
,
.
34

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fi
.
,
,
fi

fi, fi .

, fi
, ,

blogging
,
,
,
. ,
,
. blogs
,
,
.

, MySpace
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.
, ,
,
. ,
,
,
, ! , ,

, . ,
, -

-.
,
, . ,
, MySpace
Impact Channel, , .

, YouTube,
.
YouTube,
. T , YouTube,

N , 2,5
, .
.
, YouTube debates, CNN.

YouTube.

,
.
,
24 , -

1
... 04 (2003).
2
www.mediachannel.org/wordpress
3

, (2005), . 119-120).
4
Iyengar S. Mc Grady J. (2007), .118.
5

, (2005), . 119-120)).
6
. (2003), . 64.

4 Mc Nair B., 2005, .


, .
4 Howard P., 2006, New Media Campaigns and the Managed
Citizen, Cambridge University Press, New York.
4 Iyengar S. Mc Grady J., 2007, Media Politics, A citizens
guide. W.W. Norton & Company Inc., New York.
4 Margolis M. Resnick D., 2000, Politics as Usual The
CyberSpace Revolution. Sage Publications, California.
4 Vedel T., 2003, Political Communication in the age of the
internet Maarek P. Wolfsfeld, 2003 (ed.), Political

Newsweek Washington Post,


BBC
. /
,
.

, , .
:
,
.6
, , , ,
.
,
, .
. ,
internet , .
, :
. ,

.

4
4

4
4
4
4
4
4
4
4

Communication in a New Era A cross-national perspective,


Routledge, London.
Trent J. Friedenberg R., 2004, Political Campaign
Communication Principles & Practices. Rowman & Littlefield
Publishers Inc, New York.

, .
,
04 (2003),
. .
., 2003, . University Studio
Press, .
www.associatedpress.com
www.mediachannel.org/wordpress
www.ejc.net
www.iht.com
www.newobserver.com
http://news.independent.co.uk
http://tovima.dolnet.gr

35

&


: , .
fi, fi,
. ,
23 , , fi
(language transfer) ,
fi fi .
fi fi fi
fi, fi
fi, fi fi .
fi fi
, fi fi
fi. fi fi
fi ,
, , fi. ,
fi .
36

;
, fi,
, (source language)
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(target language) ,
, . , , voice over.

,
.1
,
, .
:

( , , , ),

. (voice tracks) ,

. , , ,
.
, ,
(1-2 ) (

150-180 /),
.
50% (www.filmreference.com/encyclopedia).


(Borell, 2000). ,

, , .

, .

.
, ,
,
, , , , , .. ,
, -, , : -
, ,
.


. 2 90

2.700 , 31.300 .
, 37

,
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. 631 4 31
2006 372 . 465 . . :
2006

2.172,5 3.793 (750
, 3.043 ). , 574.000 ,
596 , 31 , 408.000
.

.

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, ( / ), , . ,
,
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) ,
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(Media Consulting Group, Peacefulfish, 2007: 47-56):
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,

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.
.

( ),
. 38


fi .
, ,
fi fi fi,

, ,
, , , fi ..
fi, fi ,
,
: fi-
fi, ,
fi fi.

fi
. fi
90 fi
fi 2.700
fi 31.300 .
(, , , , , , , , , ). voice over
(, , , ).
,
, .
.
, voice over
voice over .


, ( , , , .). (.., , , .) . - , 30%.
,
, -

. , , , ,
:
,
, , ( )
..
,
-
.
, ,
() . , ,


. ,
(access services),
(audio description)
,
.

, ,
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, ( ) -. ,
, (..,
).
.
. ,
+, 2328/95,7 , .
(, . 32, . 1). ,
,
, Sky , 2,5 .
. , -


fi fi
fi fi fi
() fi fi
fi. fi
, fi
, fi
fi
fi
. fi, fi
fi fi
fi
(access services), fi (audio
description) fi,
fi
.
39


, .
, , .
.
, ,

.

1
voice
over , 5-7 .
2


Media Consulting Group
Peacefullfish (2007), MEDIA
2007-2013, 31
MEDIA.
3
,
, .. , , ,
,
, .., , , , .
4

.
5
.
6
, , , .
7
3, 20.

4 (audio description)
, ,
(narrative audio description):

.
,


, ,
40

,
.
.


, , U. Eco,



.

4 , &
,
, . 32.
4 Daniel Meyer-Dinkgrfe, Thoughts on Dubbing Practice in
Germany: Procedures, Aesthetic Implications and Ways
Forward, www.scope.nottingham.ac.uk/
4 Dubbing and Subtitling: The Dubbing and Subtitling industries,
www.filmreference.com/encyclopedia/Criticism-Ideology/
4 Jonas Borell (2000). Subtitling or Dubbing? An investigation of
the effects from reading subtitles on understanding audiovisual
material. http://www.essays.se/essay/1ac3adb429/
4 (1999).
, http://tovima.dolnet.gr/print.php?e=B&f=12518&
m=C16&aa=1
4 Media Consulting Group, Peacefullfish (2007). Study on
Dubbing and subtitling needs and practices in the European
Audiovisual Industry, Final Report, http://ec.europa.eu/
information_society/media/overview/evaluation/studies/
index_en.htm
4 The Institute of Communications Studies, University of Leeds,
Subtitling Dubbing & International Film, One way or another
something has to happen, http://ics.leeds.ac.uk/papers/
4 The museum of broadcast communications, Dubbing,
www.museum.tv/archives/etv/D/htmlD/dubbing/dubbing.htm

fi , , fi
(. fi),
,
fi
fi fi . , fi
fi (-fi fi ), fi
fi , .
fi ,
fi fi (user-generated
content), fi
, fi , fi
fi .
*

41

1: -
3%

4%
4%

7%

40%

6%

23%

13%

40%

13%

23%

6%

7%

4%

4%

, ;

3%

: .

1:

. - 12-15
100
90
80
70
60
50
40
30
20
10
0

96

91

45
21

15
4

internet
caf

: Ofcom research, Saville Rossiter-Base, April-September 2007.

42


,
, , . ,
, ,
, . .
.
OFCOM,
. Media Literacy Audit
- Report on UK childrens media literacy
()

& 18 .1
(media literacy), () ,
() , , ()

, 12152
, .



.
,
(40%) (23%). (13%)
(6%) ( 1).

, , ,
.3
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. , 23%
.
. 75%
, 9 10
. , 61%
.
, (96%),
(45%) (21%) (, ) ( 2).
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,
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.

.
(93%) ,
. , 4

,5
.

.
, ,
(46%)
( ). 32% ( ), 21% - . ,
.


.
fi

,
. ,
(.., , instant messaging,
) 54%. , ,
, , .., , , . :
, . ,
,

. .


, -


, , , .
,
(3,94
4),6 chats (3,01),
(3,00), (2,99),
(2,79)
(2,69). .


, ,
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, pop-up
. ,
. ,
,
, , , - 3: - .
80
70
60
50
40
30
20
10
0

75
63

62

55

48

44

40
29

: Ofcom research, Saville Rossiter-Base, April-September 2007.

4: -
4

3,94

3,5
3
2,5
2

3,01

2,99

2,68

2,39

2,41

2,18

2,05

1,5
1
0,5
0
chats /

: .
43

- .
( , )
, chat.

,
. , -


. ,

(, forum ..).
, ,
.


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.
( ), ,

.
,
. ,

,
.
. , ,
,
, .6 , , ( , ,
) .


,
. , . O
(75%) (11%)
.7

2005 ,
( , iPhone, ipods, MP3 players .).
,
,
chats,
. ,
, -

.
:
-,

.

O fi
-fi .
fi ,
. fi
- ,

,
,
(82%)
.

, .
, . .
,
, .

,
: , ,
.
. , , (
), ,
/ .
, , ,

.
chats .
,
.

1
() 2008.

& 18 . : ,
.
2006- 2007
()
1.300 /
,
, ()
12
.
OFCOM. 2008. Media Literacy Audit Report
on UK childrens media literacy. H
2007- 2007 Saville RossiterBase 1.357 / 8-11 1215 . .
12-15
.

,
.
2
.
3
Eurostat,
o 2007 25%
(Eurostat 166/2007).
4

,
(..,
),
peer-to-peer networks,
,

/ (.., , ).
5

,
Media Literacy Audit 2005.
6
http://www.digizen.org/socialnetworking/

.
7
,
,
/,
.

4 .
,

(, )
.
,
,
(, 2008).

4 (2008).
& 18 .
, . .
4 OFCOM. (2008). Media Literacy Audit Report on UK childrens
media literacy. London.

-, fi fi fi.
44

45

fi

fi
fi ,
. ,
69%

, fi 17%
fi fi . ,
fi , ,
social networking sites social network
sites, fi
,

fi .

...
& *


, fi
Facebook! ,
fi fi ,
fi ,
, fi .
fi ,
.
46

;
(social networking sites)
: () - , ()
()
(Boyd & Ellison, 2007).
, o () , , ,


,
,
, , .

(chat), , online,


(www.saferinternet.gr).


, ,

- .
Ofcom, . ,

, . , 69%

, 17%
(Ofcom, April 2008). ,
, , social
networking sites social network sites,
,

(Boyd & Ellison, 2007).

, SixDegrees.com (19972000),
47



Alpha Socialisers:
, 25


Attention Seekers:
,


Followers:
sites

Faithfuls:


Functionals:


FACEBOOK
4 100 .
4 4 site
4 1 social networking site
4 55.000
4 ,
24 .
4 6 . groups
4 24 .
140
4 95%
.
4 H 15 . $

Facebook
, fi fi.
fi
fi

, fi fi
, fi
fi ,
fi . Facebook

: blog videosharing photo-sharing ..
facebook
fi fi .
48

, .
1997 2001,
, (AsianAvenue,
BlackPlanet, MiGente, LiveJournal .).
Ryze.com,
. FriendSter, ,
,
.
2003 social networking sites
(LinkedIn)
. ,
MySpace, , ,

,
.
MySpace ,
.
MySpace 2004, 1
Social Network . MySpace
,
.

FACEBOOK

, Facebook ,
(facebooks)

. , 2005, Facebook
, 2006
,
. Facebook ,
.

,
, ,
. Facebook
: blog
video-sharing photo-sharing ..
facebook
.



.
25% . Facebook
, 153% 2007 (
).
. (49 .), 35 .
,
303% (www.informationweek.com).
Facebook 400.000,
Search Engine Marketing,
17%
internet (http://news.kathimerini.gr),
42%.

Ofcom. 1/5 (22%)
,
. social
networkers
.

(Ofcom,
April 2008). , facebook,
60% login
, 20
.
FRIENDS OR FOES?
. , ,
.
, ,
.
Y. Ibrahim:
, (Ibrahim, 2008).
Ofcom (Ofcom, April 2008),

.
. , -

, online
, ,
,
, , ,
online .
, ,
,
, , ,
.
,
, , grooming1
, ,
, .


, ,

. ,
,
65 . ,
233 . ,
12 ,
(www.technology.tim
esonline.co.uk).


, .
Global Secure Systems
,
,
.
51%
,
1/4 , , 30 (www.technology.timesonline.co.uk). ,

,
, 49


(www.sciencedaily.com).

. , Facebook 49 ,
online ,
links (http://news.bbc.co.uk). o Information Commissioners Office (ICO)
(http://www.ico.gov.uk/youth.aspx),

, (http://news.bbc.co.uk). ,
, , , online
(www.technology.times
online.co.uk).

.
2007 230 . 2009, , (www.news.com),
.
, 2,4 . $
2012, 965 . $ 2007. To
.

4 Boyd D.M. & Ellison N.B. (2007). Social network sites:


Definition, history and scholarship, Journal of ComputerMediated Communication, 13(1), article 11. http://
jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
4 Ibrahim Yasmin (2008). The new risk communities: Social
networking sites and risk. International Journal of Media
& Cultural Politics, 4: 2, 245-246.
4 Ofcom (April 2008). Social Networking: A quantitative
and qualitative research into attitudes, behaviours and
use. http://www.ofcom.org.uk/advice/media_literacy/
medlitpub/medlitpubrss/socialnetworking/report.pdf
4 www.facebook.com/press/info
4 www.informationweek.com
4 www.saferinternet.gr//Chat//
tabid/349/Default.aspx
4 www.sciencedaily.com/releases/2008/06/
080620133907.htm

&
*

4
4
4
4

www.technology.timesonline.co.uk
http://en.wikipedia.rg/wiki/facebook
http://news.bbc.co.uk
http://news.kathimerini.gr

1


.

, fi fi
.
, fi, fi fi ,
fi
,
.
fi (Mobile TV),
.

fi .

50

51


; . mobile television
. , (live) , (time-shifted)
live ,
(on-demand) . mobile TV
( , ..), (data)
, , ,
.., (videoclips, , ..).
, , PDAs,

,
fi mobile television fi

.
, fi (live)
,
(time-shift),
(on-demand) .
mobile TV
,
(data), fi ,
, ,
.., fi

(videoclips, ,
..).
,
, PDAs,
GPS, USB sticks,
.
52

GPS, USB sticks, ..






:
) , , .., MBMS
(Multimedia Broadcast Multicast Service).
) , , .., DVB-H, T-DMB
MediaFLO.
)

, DVB-SH.
, ,

Mobile TV.
, ..
.
( -3G) , , .
1 2008 24 27 - .. Mobile TV . .

, , .
,

. ,

Mobile TV 3G .
,
. unicasting ( - )
broadcasting ( - ). ,
, 7-10 -

. MBMS,
multicasting ( unicasting broadcasting)
,
broadcasting (
10 MBMS,
100 500).
(on-demand) .
broadcasting
, ,
-. , ,
Mobile TV, , ISDB-T, . . ,
Mobile TV, DMB, ,
, ,
.. , ,
DVB-H. ,
,
DVB
,
, , .
..
Reding,
2008 ..
DVB-,
-
Mobile TV. , , ,

MediaFLO, , DVB-H,
QualComm . .
, ,
, (..,
RAI 3 1 ), DVBSH (Digital Video Broadcasting-Satellite to Handhelds).
DVB-H
,
/ .

MOBILE TV

Mobile TV

: ) ( ). ) ,

). )
. ) . ) , .
, : 1) (broadcaster) /

. 2)
(Mobile Network Operator)

.
. 3) (Broadcast network operator) ,
. 4) (Mobile broadcast service provider)

.
Mobile TV

(..,
Mediaset ).
Mobile TV
.
, ,

(value
chain) :


fi fi
, ,
, . , (
) .

.

fi

,
,

, .
53

.
.

..
fi .
fi




.
.
Mobile TV,
, ,
(.., ..).

. ..

fi

..:


.
,
,
,
. 2011
Mobile TV 7 20 , 200-500
. ..
,

.
3 ,
3 Mobile TV:
1)
,
.
2)
,
UHF, , , .
3)
-.

fi.

54

fi ,
fi,
fi
.
fi 2011
Mobile TV 7 20 . ,
fi fi 200500 fi. ..
fi fi fi , fi
fi

,

.. ,

. ..
( GSM)
,

. ,
, NOKIA Ericsson
, leaders , ,
, .
, ..
DVB-H.
,
, .. :

, ,
,
(
) , , -

(roaming). .. DVB-H

- . ..
,
.. .
, , .., . ,
Mobile TV , . ,
DVB-H
UHF, switchover
-.
.. -
,
switchover. switchover
. ,
UHF (470-862 MHz)
, . DVB-H
DVB-T ,
.
, ,
, .. Mobile TV
. ,

( .)

, . ..
. , Mobile TV
,
(.., -must carry rules) , . -
, :
.
, ,
(.., 0,7%
2007,
150.000 ),
. . ..
,

.

( .)

2007

2012

190

100

147

ISDB-T

MBMS

-Free

1.295

519

819

STiMi

T-DMB

& & free

64

53

64

DVB-H

MBMS

(
free, )

82

82

82

DVB-H

MBMS

1.095

166

385

DVB-H

DVB-SH

245

72

141

DVB-H

DVB-2

58

58

58

DVB-H

DVB-SH

ISDB-T

MBMS /
BCMCS

-Free

127

102

121

107

60

97

MBMS

ASTC M/H

-Free

141

131

141

DVB-H

DVB-SH

61

61

61

MBMS

DVB-SH

301

235

286

MediaFLO

ATSC M/H

4 : Communication from the Commission to the


Council, the European Parliament, the European Economic and Social
Committee and the Committee of the Regions Strengthening the
Internal Market for Mobile TV COM(2007) 409 final, 18 2007.
4 : Policy Department Economic and Scientific
Policy Mobile TV, (IP/A/ITRE/FWC/2006-087/LOT 2/C1/SC2),
2007.
4 BMCOFORUM: Mobile Broadcast Business Models A State of the Art

& free

Study, 2006 (www.bmcoforum.org 24


2007).
4 DigiTAG: Television on a handheld receiver broadcasting with DVB-H,
2007 (www.digitag.org 2 2007).
4 Mobile TV Joint UMTS Forum/GSMA Work Group: Sustainable
Economics of Mobile TV Services, 2008
(www.umtsforum.org 4 2008).
4 EBU Strategic Information Service: Mobile Broadcast Television in
Europe, 2008 (www.ebu.ch 7 2008).
55

NEW DIGITAL CINEMA : REINVENTING


THE MOVING IMAGE / Holly Willis.
London & New York: Wallflower, 2005.
122 ., 1421 ., (Short Cuts. 25)
ISBN: 1-904764-25-8.
:

,

,
video-art, ,
,
.
.



,

.




. , ,

.


.
56

* ,

DIGITAL CINEMA: THE REVOLUTION


IN CINEMATOGRAPHY,
POSTPRODUCTION AND
DISTRIBUTION / Brian McKernan.
New York: McGraw-Hill, 2005.
210 ., 1823 ., ISBN: 0-07-142963-8.
:



.




,

. Brian McKernan,
Digital Cinema,


.

POLITICAL CAMPAIGN
COMMUNICATION: PRINCIPLES AND
PRACTICES / Judith S. Trent & Robert
V. Friedenberg.
Lanbam, Boulder, New York, Toronto &
Oxford: Rowman & Littlefield, 2004.
5 ., 411 ., 15x23 .,
ISBN: 0-7425-2968-1.
:

, Trent
Friedenberg

. Political Campaign
Communication




.


2000, 2002 2004.

HANDBOOK OF POLITICAL
COMMUNICATION RESEARCH
/ Ed. Lynda Lee Kaid.
Mahwah, New Jersey & London: LEA, 2004.
541 ., 1724 ., ISBN: 0-8058-3775-2.
:
Handbook of Political
Communication Research,
,


.
Lynda Lee Kaid
,


.

,
,
,
,
.

:
SPAM :
4 2005
/
/ . , .. , . ,
. . , . ,
. . , . ,
. , . , . &
. . . . & . .
.
-: . . , 2006.
198 ., 1724 ., ISBN: 960-15-1560-7.
: 1.
2. -
:
1. :

2.

spam 3.
spam:
4.
5. Spamming and antispamming 6.
7.
8. Spam
9. Spamming
, Spamming ...
10.

11.
Spam
.

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