ABOUT McDonalds McDonald's was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California, US in the

e year 1937 Currently McDonald's operates in 121 countries & having more than 30000 restaurant and serving 53 Million customers everyday Entered in India-1996 McDonald's India is a 50 - 50 Joint Venture between MCDONALD CORPORATION and two Indian businessman Amit Jatia and Vikram Bakshi McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile

PRODUCT

McDonalds product includes vegetarian and nonvegetarian items Also involves combo Cares for customers sentiments towards religion and Culture Separate cooking area and equipments Soups available only in Portuguese Takes dietary concern-Burger King healthier Kids' Club

PRICE

Policy which caters to Indian customers Quite affordable products

Heavily marketed Happy Price Menu

Importance to brand and its integrity

PLACE

Located at prime locations Evenly spread in NCR Almost in all big cities At residential areas, malls, multiplexes

PROMOTION

Target customer Childrens Awareness about products among People Use of Different Media like Television, hoardings and bus shelters DDB Needham and Leo Burnett agencies appointed for the advertisement Description of Products on Paper Mats placed in the trays. The placing of the pamphlets and banners in and around the outlets 80-20 Menu Board Lucky Promotion strategies

PHYSICAL EVIDENCE

The physical appearance affects not only the impression outsiders have of a business but also the way that business functions. Staff members Location & appearance

Building maintenance
Visible cues

PROCESS

Food manufacturing Transparent to customers

Training to the licensees Invented the most efficient cooking equipment New methods of food packaging and distribution McDonalds In India followed the same tradition

Spent Rs.50 Crore - even before the first restaurants were set up in 1996

PEOPLE

Stars as per their performance Gives employees larger role in decisions Philosophy of Quality, Service, Cleanliness and Value (QSC&V) is the guiding force behind its service Customer always comes first Fast friendly service

Provides clean, comfortable environment especially suited for families

PEOPLE
ORGANIZATIONAL CHART

BYE BYE SEE U AT McDonaldS