McDonald’s

IMPLEMENTATION OF ADDITIONAL P’S OF

MARKETING
INTRODUCTION

 31000 restaurants in 119 countries.

 More than 50 million customers each day.

 160 restaurants across India.

 4000 employees in India

PEOPLE
 Community Involvement
 Respect for Indian customs and culture.
 Promotes team spirit by saying, “None of us is as good as all of
us.”
 Study on Human Behavior skills.
 Continuous review of menu offerings.
 Invests in supplier development and training heavily.
 Delivers authenticity, credibility and consistency.
 Ranked 19th in the 2007 Hewitt Best Employer’s award.
PROCESS
 Practices QSC&V.
 Committed to work with local suppliers and farmers to
source all its requirements.
 Instant food.
 Informal atmosphere.
 Quick delivery system.
 Place to be in for a quick and tasty bite. “If you are
hungry and have no time to cook, just drop in at your nearby
McDonalds.”
PHYSICAL EVIDENCE

 Preparation of dishes in front of the customers.

 Mascot- Ronald Mcdonald.

 Own an aesthetically informative website.

 Transparency by exhibiting the qualifications of

employees on public portals.
 “Litter Patrols”
SUCCESS FACTORS FOR WESTERN FOOD
CHAINS IN INDIA
 Ambience
 Courtesy
 The craving of Indian population for something modern and
quick.
 Psychological needs- Self esteem, Surprise.
 Value for money eg: Domino’s, McDonald’s
 Brand associations.
 Rising disposable income, living standards & western influence.
 Less competition posed by Indian food chains.
 Few food chains- Nirula’s, Haldiram’s
 Dearth of other convenience food options.
REFERENCES

 www.mcdonalds.com
 www.mcdonaldsindia.com

 www.fnbnews.com
PRESENTED BY:

 Mahendra Saini
 Vijay Gupta

 Shashank Singhal

 Mahak Bhatnagar

 Vipul Gaur