SUGUNA CHICKEN PROCUREMENT

BY M.DURAI MURUGAN P.RUBA BALAN

COMPANY PROFILE

In 1986, Mr. B.Soundararajan and Mr.G.B.Sundararajan set up a poultry farm with 200 layer birds at Udumalpet. Suguna ranks among the top ten poultry companies worldwide The fully integrated operations cover broiler and layer farming, hatcheries, feed mills, processing plants, vaccines and exports. A constant and relentless drive has taken the company's growth and expansion which covers over 20,000 farmers from 8,000 villages in 16 Indian states. Suguna has an exceptional track record of exporting frozen chicken to countries like Saudi Arabia, Kuwait, Dubai, Oman, Bahrain, Afghanistan, Qatar and Japan.

GROWTH AND ACHIEVEMENTS

No.1 in Indian broiler production 10th largest poultry enterprise in the world Rs. 4800 Crore Turnover 4,800 employees 20,000 + farmers 2 lakh channel partners 5 lakh people benefit from indirect employment 400 million chickens produced per annum 2.2 million metric tonnes of feed production per annum 12,000 metric tonnes of processed chicken meat per annum Suguna has got for many years the Best Performance Award from the National Productivity Council of India, which is a prestigious award at the national level.

Suguna products
Suguna

Daily Fresh Suguna Home Bites Suguna Anytime Suguna value added eggs

PROCUREMENT PROCESS
CONTRACT WITH FARMERS
The

farmers contributed land and built a shed according to Suguna specifications. Deposit of 3000 to 3500RS and signing bond sheet for contract. These were built to accommodate about 5,000 chick For one chicken needed for space 1.2sqft For 2000 chicken growth in area nearly 2500sqft needed They provided the chick or pullet First three days it kept in a warm place Feeded with sugar water.

 Suguna

supplies chicken, feed, medicines, vaccine and provided supervisory, extension, and veterinary services. 1-10days,10-20days,20-30days,30-40days,4045days different feed provided Feeds are rice, corn, dry fish powder, cow bone powder Medicines are given at 7th ,14th and 21st days The supervisor visits two days once. Analyze the chickens health. If they find any problem, they suggest changes in feed. Suguna picked up the chickens around the 45th day The farmers got their payment in terms of per kg of live chicken.

 Maximium

3.5kg They were offered a growing charge along with feed and medicines for maintaining the chickens. They given 3RS to 8RS per kg. Farm Wastages of chicken could be sold around RS 1 per kg to the local farmers. It streamlined processes for timely collections and prompt payments Issue the delivery copy to farmers it contains number of chickens, total weight, date. After recieving chicken from suguna 3 to 4 days payed throught bank account.

per chicken weight around 2.5 to

They using their own transportation. Chickens are directly send to suguna daily fresh they stored 300 to 500 chicken capability of ware house. Processing plant at udamelpet and bangalore Cold storage facility at 450 sqft with a capacity to store 25 tonnes of meat at trichy and many places. They where Own 25 feed mills producing 17 lakh tonnes of poultry feed per annum Medicines such as lysine HCL, DLM, BMD, CTC, choline chloride, salinomycin and vitamins. After getting all chicken from poutry. The farm will be cleaned around 10 days to 20 days. Then it continue the process of chicken growth

 Suguna

has 23 such Daily Fresh stores in Tamil Nadu with the franchisee model at starting. Fresh chicken in a hygienic environment with the promise of quality from the house of Suguna. All the products are HACCP certified and adhere to the international standards based on Total Quality Management (TQM) system with strict compliance to hygiene and inspection requirements, and adopting the traditional Halal method. Suguna is the first poultry company to implement end to end ERP system for poultry business management

Thank you