One Man’s Vision

On January 27, 1982, Asia Brewery, Inc. was born out of the vision of one man, Mr. Lucio Tan.
His vision is to uplift the standards of the Filipino consumers by providing them with high quality
products at prices they can afford.

Year 1987
ABI entered its first international tie-up and introduced Carlsberg Beer in the Philippines under a
licensing agreement with Carlsberg International A/S of Copenhagen, Denmark.
Carlsberg Beer paved the way for the development of the premium segment of the local beer
market.
Year 1988

ABI introduced its most successful and most controversial brand – Beer Pale Pilsen, now
popularly known as Beer na Beer.

With its high quality and attractive pricing strategy, Beer na Beer quickly established itself and in
no time became the second largest brand in the market.

The ABI Cabuyao plant is one of the biggest and most modern fully integrated manufacturing
plants in Southeast Asia.
Located 45 kms southeast of Manila, the plant is designed to process an annual production
capacity of 4 million hectoliters of beer.
The complex also houses a fully automated glass plant capable of turning out 20 different bottle
types at any given time; a plastic crate manufacturing plant; a corrugated carton plant; a power
generating plant; a waste water treatment plant; various warehousing and transportation
operations and a bottled water production facility.
ABI's bottling and packaging plants service some of the country's largest food and beverage
companies.
In 1992, ABI achieved another milestone by opening Mindanao's first brewery, in the town of El
Salvador, some 20 kilometers west of Cagayan de Oro City in Misamis Oriental.
Rated to produce approximately 2 million hectoliters of beer per annum, this brewery boasts of
fully computerized state-of-the-art brewing facilities.
This brewery fulfills the company's need to supply the growing market demand for its products in
Mindanao and the Visayas

Vision
To be a world class, fully diversified beverage company that is highly respected by its consumers
and business partners.
Mission
To provide consumers with products of exceptional quality at affordable prices, supported by
outstanding service.

To maintain a working culture of continuous improvement and employee involvement.

Values
Dedication, Leadership, Integrity, Teamwork, Initiative

Founded in 1984, this program grants financial assistance to deserving doctors who
desire to pursue further studies in their respective specialties.
In return, the scholars are asked to practice their specialties in the Philippines and share
the advanced knowledge they have gained abroad with our countrymen

After more than two decades of operation, ABI has grown to be a major player in beer
manufacturing, bottled water production and industrial packaging.
As new products are developed to quench the ever-changing taste of the Filipino
consumer, ABI will continue to adhere to its corporate mission… To consistently produce
superior quality products at a price every Filipino can afford.

• Contains a unique blend of highly beneficial ingredients which include: B Vitamins, Inositol,
Ginseng, Taurine and Caffeine
• Tastes good and refreshing without medicinal after taste
• More affordable than most energy drinks
• Widely distributed

Products
Col 45,beer na beer, lone star light, cobra, coors light, coors original, Carlsberg chill,
tanduay ice alcomix, summit drinking water, summit zero cal, summit vitamin water,
absolute drinking water,