Amway eyes Rs1, 400 cr sales i in ‘09 The direct selling company’s sales grew 40% to reach Rs1,128 cr in 2008 Summit Khanna. surat Country’s largest direct selling FMCG company, Amway India, is eyeing sales of Rs1,400 crore during calendar year 2009. “We have achieved sales of Rs1,128 crore in 2008 (January to December), an increase of 40% as compared to sales of Rs800 crore in the previous year, This is the first time our sales crossed the Rs1,000 crore mark, We are expecting similar growth this year and are targeting sales of Rs1,400 crore in 2009,” Achinta Banerjie, vice president, (west- ern region) Amway India, told reporters in Surat. Amway India at present offers 109 products and has a network ania 127 oiilcew in the country. In commons Glijarat, the direct sell- ing compa- ny has nine aso verre Offices. The state achounted for sales of Rs44 crore for Amway in 2008, with Ahmedabad and Surat being the largest contributors. “We have outlined aggressive growth plans for the year. We will be launching new products, increase our penetration in in- terior locations and enhance visibility,” he said. “Amway India is also plan- ning to scale up capacities of its manufacturing plants to meet increased demand for its prod- ucts,” he added, Of Amway’s total sales, nutri- tion and wellness products, ac- count for almost 50%, while cos- metics, home care and personal care products account for the re- maining. Even as financial uncertainty is taking heavy toll on other in- dustries, Banerjie said Amway has been unaffected by it. “In fact, this uncertainty might be helping us, as more and more people are pursuing business opportunities with us for additional income. Moreover, being a FMCG com- pany, we are somewhat insulat- ed from the crisis,” he said.