Retailer Feedback on Branded Besan

Shop Name & Address : City : Mobile / Ph No. : Name of the Investigator :

Date of Interview :

Category & Brand Understanding

1 Do you sell Besan in your store 2 Which are the top 2 selling Besan brand in your outlet ?
(Aslo capture the Mfg.date & Exp.date of each brand any highest selling SKU) Yes No

Mfg. date

Expiry date

Mfg. date

Exp.Date

Brand 1 3 What is their SKU wise sales (in kg/%) in a month 500gm 1kg 10 kg 35 kg Total 4 Price of 1 Kg Besan

Brand 2

Loose (only total)

Branded Brand Name Brand Name Loose

PTD

PTR

PTC

Payment to the Crdit period company in days

5 Any visible POP support provided for the Besan Brands at the outlet in terms of below elements:
POP/POS Material Dangler Poster Leaflet Yes No Banner Streamer/Toran Shelf Strip POP/POS Material Yes No POP/POS Material Backing Sheet Any other (pls.specify) Yes No

7 6
Visit Frequency of Brand 1 Company Sale's Representative (CSR) ? 2 /week 1/week 1/10 days 1/15 days 1/30 days Code 1 2 3 4 5 Visit Frequency of Brand 1 Distributor Sales Representative (DSR) ? 2 /week 1/week 1/10 days 1/15 days 1/30 days Code 1 2 3 4 5 List out few retail scheme by brand 1? Scheme 1 Scheme 2 Scheme 3 Any Other Remarks Visit Frequency of Brand 2 Company Sale's Representative (CSR) ? 2 /week 1/week 1/10 days 1/15 days 1/30 days Code 1 2 3 4 5 Visit Frequency of Brand 1 Distributor Sales Representative (DSR) ? 2 /week 1/week 1/10 days 1/15 days 1/30 days Code 1 2 3 4 5 List out few retail scheme by brand 2? Scheme 1 Scheme 2 Scheme 3 Any Other Remarks

7 Replacement policy Brand 1 & Brand 2 and Loose

Brand Brand 1 Yes No Duration at which they replace

Brand 2

Loose

8 How do they source loose Besan