Académique Documents
Professionnel Documents
Culture Documents
Learning Objectives
Define Persuasion Understand the importance of persuasion in training Know the 3 key elements of persuasion
Definition
Persuasion is the process of changing or reforming attitudes, beliefs, opinions, or behaviors toward a predetermined result through voluntary agreement
Activity
Commitment
Respect, Honor, Trust
Long Term
Cooperation
Convince, Coax, Encourage
Long Term
Compliance
Incentives, Benefits, Rewards
Short Term
Coercion
Pressure, Manipulate, Immediate
Short Term
Control
Force, Fear, Threats
Short Term
How
Verbal Packaging
Involvement
Connectivity
Making People to like you and be able to relate to you is one of the key elements in persuasion : Connecting With the Audience.
Verbal Packaging
Words you use attract or repel your Participants.
Involvement
The more you engage someones five senses, involve them mentally and physically, and create the right atmosphere for persuasion, the more effective and persuasive youll be.
Connectivity
+
Verbal Packaging
Involvement
Thank you !