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  • Consumers Buying Behaviour of Telecom Products (With Special Reference To Reliance)

    Transféré par

    Guman Singh
    15 vues3 pages
    This document is a project report on the buying behavior of consumers for telecom products in India, with a focus on products from Reliance. The report includes an introduction on the topic, profiles of Reliance and its competitors like Amul, Mother Dairy, and Paras Milk. It outlines the research methodology used, including data analysis and interpretation. The report also provides a SWOT analysis of the companies, assesses their competitiveness, and concludes with limitations, recommendations, and suggestions.

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    This document is a project report on the buying behavior of consumers for telecom products in India, with a focus on products from Reliance. The report includes an introduction on the topic, profiles of Reliance and its competitors like Amul, Mother Dairy, and Paras Milk. It outlines the research methodology used, including data analysis and interpretation. The report also provides a SWOT analysis of the companies, assesses their competitiveness, and concludes with limitations, recommendations, and suggestions.

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    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    15 vues3 pages

    Consumers Buying Behaviour of Telecom Products (With Special Reference To Reliance)

    Transféré par

    Guman Singh
    This document is a project report on the buying behavior of consumers for telecom products in India, with a focus on products from Reliance. The report includes an introduction on the topic, profiles of Reliance and its competitors like Amul, Mother Dairy, and Paras Milk. It outlines the research methodology used, including data analysis and interpretation. The report also provides a SWOT analysis of the companies, assesses their competitiveness, and concludes with limitations, recommendations, and suggestions.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 3

    A Project Report On

    CONSUMERS BUYING BEHAVIOUR OF TELECOM PRODUCTS (WITH SPECIAL REFERENCE TO RELIANCE)


    In the partial fulfillment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION

    Mahamaya Technical University, Noida SUBMITTED TO: Mr. Rajshree Faculty in management study SUBMITTED BY: Harish Kumar MBA (2010-2012) Roll no.-1009970016

    TABLE OF CONTENT Preface Declaration Acknowledgement


    SN. NO. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Objective of Research Introduction Company Profile History Of Amul Product Profile Amul Kool Business Details Competitors Of Amul Mother dairy SWOT Analysis Of Paras Milk Competitive assessment of competitors Type of Milk Research Methodology Data analysis & Interpretation SWOT Analysis 7 8-11 12-23 24-25 26-28 27-32 33 34-35 36-38 39-40 41-44 45-55 56-75 76-79 TABLE CONTENT PAGE NO.

    15. 16. 17. 18. 19. 20.

    Conclusion Limitation of Research Recommendations Suggestion Annexure Bibliography

    80 81 82 83-84 83-89 90

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