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Q1. What problem does Shelby Givens face when she begins her work at West Lake lanes in March 2010?
Q2. What advice would you give her to prepare her for the first day?
Q5. What other actions Given might have taken to improve profits? Consider value chain organization (marketing, HR, operations and finance).
Q8. What is your assessment of the alternative opportunities that Givens begins to consider by the end of the year?