Académique Documents
Professionnel Documents
Culture Documents
BY
VIREN VIRA 7539
PUSHKAR. G. MATHURE
7503
NIKHIL.R.SAWANT 7523
KRUNAL PUNJANI
7518
DISCLAIMER
• INFORMATION WHICH IS
ABOUT TO FOLLOW IS
BASED ON SURVEY
CONDUCTED BY US & IS A
SUMMARY OF THE
RESPONSES WE GOT .
• ANY CONTRADICTIONS
THERETO ARE PURELY A
MATTER OF PERSONAL
DISCREATION &
INTRODUCTIO
N
Soap Sector is envisaging the cut throat
competition.
“Customer is a king” and their needs
enforce the companies to emerge with
unique new products.
Middle class people look for quality goods
at reasonable prices.
FACTORS INFLUENCING THE
BUYING BEHAVIOUR
PRICE
COLOUR
PACKAGING
FRAGRANCE
SIZE
SCHEMES
ADVERTISEMENTS
KIND OR CONTENTS OF THE SOAP
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Pr Cl Pck Fr Sz Sc Ad Kd
yes no
PRODUCT
TFM
COLOUR
PACKAGING
FRAGRANCE
KIND OF SOAP
SOAPS AND CONSUMER
PREFERENCES
TFM
Toilet Soap
Alkali + Acid
TFM
FLAVOURS+ GLYCERIN+OTHER
CHEMICALS = REAL SOAP. This reduces
the TFM.
TFM responsible for human skin.
Toilet Soap, rich in TFM is costly.
COLOUR
ATTRACTS THE USER
FOLLOWING ARE THE COLOUR OF THE
SOAPS PREFERED MOST:
GREEN
PINK
WHITE
YELLOW(SANDAL)
BLUE
OTHERS
YELLOW
WHITE
GREEN
OTHERS
BLUE
PINK
PACKAGING
EYE CATCHING PACKAGING
ATTRACTIVE PACKAGED SOAP GETS
PREFERENCE OVER THE OTHER.
FOLLOWING ARE TYPE OF PACKAGING
LIKED BY MOST:
TRANSPARENT
DARK COLOURED
DECENT COLOURED
DOUBLE PACKED
TRANS DARK DECENT DOUBLE
PARENT COLOURED COLOURED PACKED
NO. OF 10 1 20 15
RESPOND
ENTS
FRAGRANCE
MOST IMPORTANT CRITERIA FOR
SELECTION OF SOAP
ACTUAL FRESHNESS OR AMBIENCE IS
CREATED JUST DUE TO THE AROMA OF
THE SOAP
THE COMPOSITION AND REQUIREMENTS
OF THE FRAGRANCE:
SANDAL
FLORAL
PREFUMERY
LEMON
HERBAL
SANDAL HERBAL PERFUM LEMON FLORAL
ERY
NO. OF
RESPON
10 5 15 3 4
DENTS
KIND OF SOAP
REPRESENTS THE NEEDS AND CHOICES
MOST OF THEM SELECT MORE THAN ONE
CATEGORY
LOOKING TOWARDS SOAP AS AID TO MAINTAIN
THEIR COMPLEXION
KINDS OF SOAP:
GLYCERIN
AROMATIC
HEALTHCARE
MOISTURIZER
SANDAL
HERBAL
GLYCERIN HEALTH SANDAL AROMA- MOISTURI HERBAL
CARE TIC ZER
NO. OF 1 8 10 3 5 7
RESPON
DENTS
SOAPS AND CONSUMER
PREFERENCES
CINTHOL
LIRIL
DETTOL
SANTOOR
MEDIMIX
LIFEBUOY
REXONA
LUX
MOTI
PEARS
16
14
12 CINTHOL
LIRIL
10
DETTOL
SANTOOR
8
MEDIMIX
LIFEBUOY
6
REXONA
4 LUX
MOTI
2 PEARS
0
L
IX
X
NA
L
L
TI
Y
R
S
O
TO
RI
LU
O
O
AR
O
H
-2
U
TO
LI
DI
M
T
NT
X
EB
PE
DE
RE
N
CI
F
SA
LI
MODIFICATIONS IN THE
SOAPS
YES- 20
NO- 15
OUR PRODUCT
NAME
“ DIAMOND SANDAL SOAP”
CONTAINS
TFM
PACKAGING
COLOUR
FRAGRANCE
KIND OF SOAP
QUALITY
PRICE
HOW DO WE DETERMINE THE PRICE OF A PRODUCT?
PRICE OF THE PRODUCT IS DETERMINED BY TWO BASIC
FACTORS-
NO. OF
RESPON 11 25 24 9 2
DENTS.
FROM THE ABOVE TABLE WE CAN SAY THAT WHEN PRICE OF
THE PRODUCT IS LOW THEN DEMAND FOR THE PRODUCT IS
ALSO LOW AND WHEN PRICE RAISES DEMAND ALSO RAISES.
PRICE AT WHICH MOST OF THE CONSUMERS PREFER TO BUY
THE SOAP.
GENERALLY THE MIDDLE CLASS PEOPLE WHOSE INCOME
LEVEL IS BETWEEN RS.10,000-40,000 PREFER TO BUY THE
SOAPS OF RS.10-25.
PRICE
ONLY FEW OF THE HIGH CLASS CATEGORY PEOPLE
PREFERS THE SOAPS ABOVE RS.25 AND THE LOWER CLASS
PEOPLE PREFER THE SOAP BELOW THE PRICE RS.12
FOR THE SOAP WHICH WE ARE GOING TO LAUNCH i.e.
DIAMOND SANDAL SOAP IS PRICES AS Rs.13 FOR 75GMS,
AND RS.21 FOR 125GMS.
OUR CAPITAL BUDGET IS Rs. 50 CRORES.
PLACE
PLACE AND TIME MUST GO HAND IN
HAND
DISTRIBTION AGENT
SALES REPRESENTATIVE
APPROACH TO RETAILER
UPPER CLASS.
MIDDLE CLASS.