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Definition
The act of marketing goods or services to potential customers over the telephone. Telemarketing may either by carried out by telemarketers, or increasingly,

by automated telephone calls .

History
Telemarketing was first started in the 1950s by housewives By 1965 the industry was beginning to become more recognised and telemarketers began to receive professional training to help develop their skills and increase their levels of success. By 1970 telemarketing was widely recognised and became popular as it had been proven to be a highly effective way of getting

information about products and services across the nation.

Tele marketing and Tele sales

TELEMARKETING IS: A service that generates interest, creates opportunities, provides information, factors customer feedback, makes appointments and produces leads by telephone. TELESALES IS: A service that sells your products or services directly to the customer by telephone.

Uses
Feedback & valuable information that can be quickly analyzed Form of advertising that requires an immediate response.

A captive audience the minute the phone is answered.

Endless opportunities to increase and better your

business.

RESTRICTIONS
Telemarketing is regulated at the federal level by two statutes:

the Telephone Consumer Protection Act of 1991 (TCPA) and

the Telemarketing Sales Rule (TSR). The Federal Communications Commission (FCC) derives its regulatory

authority from TCPA, while the Federal Trade Commission

(FTC) is responsible for enforcing TSR. Unwanted telecommunication calls Tele marketing sales rule