Possible Thesis Topics on Corporate Branding

Corporate branding, identity/image and communications issues in business-to-business, electronic, services, small / medium sized businesses and non profit organisations Integration of different elements of the corporate identity mix, for example, symbolism, communication and behaviour Internal brand management at the corporate level Processes and methodologies for building a business-to-business corporate brand Product brand image and brand associations Corporate image and brand associations Relationship between corporate branding and identity, image, visual identity etc !ffect of corporate branding on industrial/organisational purchasing "rand architecture #corporate co-branding and networ$s% Performance metrics for corporate communications Impact of sta$eholder identification and engagement on corporate communication outcomes &he effect of brand management on the internet Corporate identity/image management on the internet Corporate communication strategies for the internet Integrated corporate communications "rand strategy framewor$s for diversified companies and partnerships 'ergers and ac(uisitions on corporate branding and identity Corporate identity management in strategies alliances, start-ups and new ventures

Importance of visual identity in relation to corporate communication / branding !thics and branding / identity / communication 'anagerial decision processes for corporate branding and identity management )lobal brand management and corporate identity strategies *ta$eholder perceptions relating to corporate identity / corporate branding/corporate communications/corporate image 'ethodologies in corporate branding, identity and communications research