Training Presentation Demo Kit

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Franchises Management
Product Code: M107 www.globalmanagergroup.com

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Factors affecting to franchising

Investments Operations

Manpower

Franchising

Support
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Selection of the franchisee

OBJECTIVE ASSESSMENT

Ability to invest Site availability Entrepreneurial capability Education and past experience Lead time required to start the business

BEHAVIORAL ASSESSMENT

Motivation Involvement Self-evaluation References

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CRITERIA FOR DECISION MAKING

Are the customers making repeat purchases of the product ? Has the product been successful in other market segments ? Is there a need for the product/service to be available at different locations/markets? Are all the units selling the product profitably and independently? Can the same product be sold in different markets without changes or modifications?
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STAGE I : ADVERTISING Advertising media : Newspapers Magazines Technical and trade journals Radio / television Investor trade chambers clubs Qualified databases for direct mailing
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Screening of applications
Following applications should reject directly

Who have too many businesses Who do not have succeeded in any businesses Who will not devote full time attention to the new business Who are relying on 100 % funding through borrowing and loans
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Terms and conditions

PREREQUISITES OF AGREEMENT FOR FRANCHISOR

Disclosures related to bankruptcies and lawsuits in his past including all affiliated companies. Disclosure regarding whether the initial franchise fee is uniform. Investments details should be realistic and gives information about key investments and expenses. Franchisor should give details of franchisees that have made money. An agreement should be balanced means franchisor should avoid the tendency to make the agreement heavily in favour of the franchisor.
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International franchising
KEY ISSUES OF INTERNATIONAL FRANCHISING

Generic business aspects Product of the franchisor Legal safeguards

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In-depth surveys

Cultural issues Localisation Product Marketing Franchise policies Master franchise

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Types of franchiser operations

Resident

representative Branch office Subsidiary company Joint venture

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INTERNET For first time visitors

Information about the organization Information about the product/service Information on the location Franchise information Feedback and suggestions Latest information

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M107-Franchisee Management
DEMO OF TRAINING PRESENTATION KIT
Chapter-1.0 CONTENTS OF TRAINING PRESENTATION
No of slides: 200 The entire presentation kit has 2 main directories as below.
Franchisee Management

Literature (Word Files)

Presentation (Power point slides)

Programs
01 Intro 02 Comm & Adv 03 Pricing Strategy 04 Franchisee Manage 05 MKT Effort 06 Personal Selling 07 Net & MKT Channel 08 Customer Satis. Faction Cover Page

01 Intro 02 Comm & adve 03 Pricing 04 Franchisee manag 05 MKT effort 06 Personal selling 07 NWK & MKT cha 08 Customer satis.

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M107-Franchisee Management
DEMO OF TRAINING PRESENTATION KIT

PART-A Presentation: Under this directory further files are made in power point presentation as per the chapter listed below. Such ready-made PowerPoint slides are useful for

conducting in-house training program by you.

Topic wise Power Point presentation in 08 modules as listed below.

1. Introduction It covers what and why marketing management is, how to do it, also includes core marketing concepts, Marketing activities and type of markets. 2. Designing and managing integrated marketing and communication It covers what and how for integrated marketing and communication, steps for designing and developing marketing channels audit definitions, Types of audits, audit questions, Audit process, details for process audit, Audit checklist etc. It also covers details of auditors conduct, auditees conduct. 3. Designing pricing strategy It covers how to set the price, determine demands, analysis and selection of pricing methods and how to design the pricing strategies. 4. Franchisee management It covers factors affecting franchisee, types, how manage brand, benefits, successful examples, selections procedure and decision making criteria, terms and condition. International franchising and internet for franchisee. 5. Managing the total marketing efforts It covers how to make marketing relations with other departments, how to make marketing plans and reports, strategic controls, sales vacancy analysis, audits, and marketing, annual plan controls, tips for relationship marketing. 6. Personal selling It covers types of sales representatives, designing sales forces steps, how to recruit and select and manage sales force, personnel selling and tips for the relationship marketing 7. Designing and managing value networks and marketing channel It covers Value network and market channel system, Industrial marketing channel, work performance of channels, channel design decisions, terms and responsibilities of channel members, how to select a, train and motivate channel members, 8. Customer satisfaction It covers the internal and external customers, customer values, how to maximize the customer satis faction, valuable customer data, characteristics of company to the customer driven, customer care and some examples.
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M107-Franchisee Management
DEMO OF TRAINING PRESENTATION KIT
2. Literature: It is given in word. You may also use it for further reading and circulations within audience, also this topic covers write up for the ready reference to the trainer as well as trainee for
understanding and reading.

Chapter No. 1. 2. 3. 4. 5. 6. 7. 8.

SECTION Introduction Managing communication and advertising Pricing Franchisee management Market effort Personal selling Design and manage value network and marketing channels Customer satisfaction

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M107-Franchisee Management
DEMO OF TRAINING PRESENTATION KIT

Chapter-2.0 USER FUNCTION

2.1 Hardware and Software Requirements A. Hardware:

Our document kit can be better performed with the help of P3 and above computers with a minimum 10 GB hard disk space. For better visual impact of the power point documentation you may keep the setting of colour image at high colour.

B. Software used in Documentation kit

Documents written in word 98 and window 2000 programs. You are therefore required to have office 2000 or above with word 98 or above and power point 2.2 Features of Training kit: -

Contains all necessary documents as listed above and comply with the requirements of latest management concepts and more than 1000 man days (9000 hours) Written in Plain English It will save much time in typing and preparation of training material and slides alone. User-friendly and easy to learn. Developed under the guidance of experienced experts having experience of more than 200 companies latest management system implementation globally. Provides model of a Management system that is simple and free to establish the management concept in the laboratory.

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M107-Franchisee Management
DEMO OF TRAINING PRESENTATION KIT
Chapter-3.0 BENEFITS OF USING OUR TRAINING KIT
1. By using these documents, you can save a lot of your precious time while preparing the management training areas presentation. 2. Take care for all the section and sub sections in implementation of latest management concepts and helps you in establishing better system. 3. The user can modify the presentations as per their industry need and create own management training presentation for their organization 4. Ready made templates and sample documents are available which can reduce your time in document preparation 5. Save much time and cost in conducting training programs 6. You will get better control in your system due to our proven training presentation material.

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