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JET AIRWAYS
About Jet Airways :
Jet Airways (India) Private Limited is India's
leading private airline.
It boasts a market share of about 29 percent.
Jet operates a relatively young fleet of
Boeing 737 jets and ATR72 turboprops.
It carries about seven million passengers a
year.
Its reputation for punctuality and
outstanding service attracts a large
Light on Naresh Goyal:
Founder and CEO
Naresh Goyal is the founder and
Chairman of Jet Airways, India's
largest domestic
airline.
In May 1974, Naresh Goyal
founded Jet air (Private) Limited
to look after Sales and
Marketing operations of foreign
airlines in India.
Naresh Goyal took advantage of
Open Skies Policy of the
Government of India and set up
Jet Airways
Key Dates:
1993: Jet Airways begins domestic
operations flying Boeing 737 jets.
1997: Kuwait Airways and Gulf Air sell
their stakes in Jet Airways.
1999: A regional network is launched
with turboprop aircraft.
2004: The first international services
are started.
2007: Acquired Air Sahara and re
launched it as jet lite.
Principal
Competitors:
International Market :
- British Airways
- South West Airlines
Domestic Market :
- King Fisher
- Indian Airlines
- Go Air
- Spice jet
- Indigo
Marketing Strategy: STP for
Jet
airways.
Market
Segmentation:
Economic Class
Business Class
Premium class
Target customers
Business Class
Economic class (Jet
lite)
Promotional
Activities
For promotions they use tactics like
i) Offering free tickets
ii) Concessional fares for students
iii) Jet lite surprises
iv) Corporate deal offers
FLIGHTS OF JET AIRWAYS
It operates over 400 daily flights to
65 destinations worldwide.
21 international destinations in 17
countries across Asia, Europe &
North America.
International destinations include
Colombo, New York, Toronto,
FLEETS OF AIRCRAFTS IT
INCLUDES
IT HAS 84 AIRCRAFTS
Airbus330-200* - (12)
Atr72-500 - (14)
Boeing737-700 - (13)
Boieng737-800 - (33)
Boeing737-900 - (2)
Boeing777-300er* - (10)
* Includes aircraft that have been leased to other airlines
Annual results in brief
Mar ' Mar ' Mar ' Mar ' Mar '
09 08 07 06 05
Sales 11,476. 8,811.10 7,057.78 5,693.73 4,338.01
98
Operati -306.75 187.55 362.08 928.53 1,210.6
ng 6
profit
Interest 738.03 492.75 240.15 241.60 253.69
(Rs
Market Share
Recent problems :
In oct 2008 around 1900 employees
were fired out of which 800 were laid
off.
It started voice from politicians , staff
, senas , public.
Later in the same week they were
taken back.
N.A.G( NATIONAL AVIATORS GUILD )
formed on 24th July claiming a
membership of 680 ,President Girish
Due to which two senior pilot were
fired .
Captain Sam Thomas(g.s)
Captain D Balaraman.
From 8 to 13 September:
Jet Airways lost 200 crores in just five
days.