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Company Overview

Nissin Food Holdings Background


Nissin Foods is a Japanese company that makes instant noodles. It was established in Japan on September 4, 1948 by Momofuku Ando as Nissin Food Products Co., Ltd. of Japan & ten years later introduced the first instant ramen noodle product, Chikin Ramen (Chicken Ramen). They established a US subsidiary Nissin Foods in 1970 and sold instant ramen noodle products under the name Top Ramen. Instant noodles (1958) and cup noodles (1971) were both invented by Momofuku Ando. Nissin Foods has its headquarters in Yodogawa-ku, Osaka. The company moved to its current headquarters in 1977, when the construction of the building was completed. Nissin Foods has established offices and factories in various countries, such as Brazil (since 1981), Hong Kong (since 1985), India (since 1992), Germany (since 1993), Thailand (since 1994), China (since 1995) & Mexico (since 2000). Their products are also sold in Philippines, Taiwan, Singapore, Canada, Sweden, Malaysia, &Australia. Nissin Foods are also Purveyors to the Imperial House of Japan. In 2007, Myojo Foods Co. Ltd. became a wholly owned subsidiary of Nissin Foods. Nissin Foods is affiliated with neither Nisshin Seifun Group Inc., nor Nisshin OilliO Group, Ltd., nor Nisshinbo Holdings Inc., nor Nissin Healthcare Food Service Co., Ltd.

Mission & Vision Statement


Mission
The mission of the Nissin Food Holdings focuses on products and performance primarily, with a few values thrown in for good measure. The mission statement of the Nissin Food Holdings is: Our targeted form for the Nissin Food Group is not that of an unfocused general food manufacturer. Rather, we aim to continually create and cultivate number-one brands in each of our categories in order to be a strong group of operating companies defined by our lineup of top brands.

Vision
Nissin Food Holdings have also defined a Vision for its business, which provides a less practical and more inspiring motivation for its employees and leaders. The PepsiCos Vi sion is:
By concentrating the power of food, we aim to be a food-creation group that transforms personal concepts of delicious flavor into something of higher value.

Major Goals
Goals are Nissin Food Holdings major long term plans to achieve their target. Currently the have some major goals. Some of the goals are Acceleration of branding through further upgrading and expansion of technical innovate on and marketing power

Expansion of overseas power In-depth cultivation of localization Reinforcement of the business structure through overseas deployment of group management resources

Implementation of CSR activities Further reiformenct of safety & quality system Implementation of the Hyakufukushi Project to engage in 100 social contribution activites

SWOT analysis
Strengts Weaknesses
Opportunities

Threats:

Strengts

Proprietary Japan Technologies Strong Operational Discipline

Overdependence on Japan Weak Liquidity position vis-a-vis condition Weaknesses

Opportunities

Acquisition of stake in Marven Food United food powers 2012- Medium term plan

Threats:

Changes in consumer tastes Raw material price volatility

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