SPECIFICATIONS

 Issued By – WHO and Ministry of Health

and Family Welfare in public interest
 Intended audience – All age group and
gender
 Print media (Social awareness)
MESSAGE
 Campaign against smoking
 Passive smoking more dangerous than
active smoking
 Effects of passive smoking
SPECIFICATIONS
 Brand name – Thums Up
 Product – Non Alcoholic drinks
 Company - Coca Cola
 Ad Agency- Leo Burnetts India, Mumbai
 Visual ad
 Intended audience – Teenagers and
youth
 Is it that difficult to get thums up