International Marketing Final Exam

Mim Nonthapun BBA 15

1. Googles phenomenal success in the last decade has enables it to become one of the worlds most valuable brands in 2013. However, the future for google is precarious with great risks in the areas of increasing international competition, changing technology, and evolving global demographics. Utilising material that we have discussed in class this semester, recommend a global marketing strategy that will enable google to the worlds most valuable brand 2025.!

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Expand the brand (4P)! - Sell phone in physical shops! - Focus on consumer market physical sales! More global reaching! - How to reach users who dont have internet?! - How to become bigger? Government? More business lines?! Promote corporate responsibility ! - Promote trustability -> emphasise on results -> have consistency ! - Transparency issues! - Biggest datacenter in the world! - Manage between costs benet ratios! Emerging markets -> brand marketing + sales! - Offer cheaper services! - Discuss possibilities of gaining entrance to Chinese market and more! - Google nances? How to improve on ventures?! Cater to both groups of new-users and existing users! - Leverage existing users! - More complementary services! - Google school?! - Try to retain new customers, how?! - segment geographical basis, ! - target nd the needs for each regions, positioning! Train employee people, more entrepreneurial mindset for innovation! have more consumer touch points, make them relate more to the brand! More company acquisitions! Minimize inefciencies