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DRIVE
PROGRAM
SEMESTER
SUBJECT CODE &
NAME
BK ID
CREDITS & MARKS

ASSIGNMENT
FALL 2013
BBA
II
BBA 204
MARKETING MANAGEMENT
B 1521
4 CREDITS & 60 MARKS

Q.No

Questions

1
A

4
A

Define Marketing and classify on the basis of geographical coverage.

Meaning of marketing
Classification
Write short notes on the following:
a.) Exchange Concept
b.) Production Concept
c.) Selling Concept
d.) Marketing Concept
e.) Societal Marketing Concept
Explanation
Explain SWOT & PEST
Explanation of SWOT Analysis
Explanation of PEST Analysis
What are the constituents of micro environment of the organization
Constituents of micro environment

5
A

What are the additional components in marketing mix?

Explanation
ofinternal
the 3 components
in factors
detail affecting pricing decisions?
What
are the
& external

A
3
A

6
A

Internal factors
External Factors
*A-Answer

Marks

Total
Marks

2
2*4

10

10

2*5

10

5
5

10

2*5

10
10

10
5
5

Note Answer all questions. Kindly note that answers for 10 marks questions should be
approximatelyof 400words.Eachquestionisfollowedbyevaluationscheme