Identification of Competitors

Nescafe
Bru
Amazon
Kohinoor
Power Powder
Radix Premix coffee
Competitors Analysis:-
As said that competition in the market
is good for us and for competitors
also.
It helps in expanding our organization
in a global market.
It gives more choices to the consumer.
The survey put Nescafe's share at
55.3% and it continues to be the
leader in the instant coffee market.
" Bru is still at number 2.
Cost Sheet:-
Cost Sheet for 250gm Pack
Direct Material 25.00
Direct Labour 20.00
Direct Expenses 15.00
Prime Cost 60.00
Factory overheads 10.00
Work Cost 70.00

Administrative Expenses 30.00

Cost of Production 100.00
Selling & Distribution
Expenses 40.00
Cost of Sale 140.00
Profit Margin 40.00
Sale 180.00
Competitors Analysis:-

Price List
Category Qty. Rate Amt.
Trail Sachets 1 7.00 7.00
Trail pack containing
10 Sachets 10 6.00 60.00
180.0
Medium Pack 250gm 180.00 0
350.0
Average Pack 500gm 350.00 0
 Market Survey
Name:

 Which of these you prefer while morning Breakfast?

 Tea

 Coffee

 Hot Milk

 Masala Milk

 Which of these beverages makes you more energetic?

 Tea

 Coffee

 Hot Milk

 Masala Milk
 Market Survey
 How frequently you prefer to drink?

 Once in a day

 Twice in a day

 More than above two

 None

 Which of these beverages are you preferring currently?

 Nescafe

 Sunrise

 Bru

 Others
 Market Survey

 Would you try to some other coffee brand, if launching soon?

 Yes

 No

 Would you prefer our product?

 yes

 No